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It has been learnt that none of these products conform to health stipulations. The products are said to be herbal, hence they don't have any side effects.

After vagina whitening creams and tightening gels we now have virginity soaps and they are selling like hotcakes in the Dubai market.

An Indian feminine hygiene product is promising to "brighten" the skin around the vagina.

This is not the first time such a product has caused outage in India. Just a few months ago a product promising a 'whiter, brighter' vagina was heavily criticised following its launch.

Priti Nair, director, Curry-Nation, said, “This is a one-of-a-kind women-centric product, and the idea is to create a demand for such a product in the Indian market."

Nair urges viewers to notice the dance choreography in particular. "It's the woman who takes the lead. The man she dances with is just a prop," she explains.

We now have the vaginal tightening gel being introduced in this country that will again, make your husband want to have sex with you, and not pick a virgin over you. Welcome to India.

The product positioning from a brand perspective is that of women empowerment and is articulated as WOMAN ON TOP.

I attended the 18Again launch earlier this week. I had been informed that the product is a vaginal rejuvenation gel and that the brand stands for Women Empowerment.

Advertising feminine hygiene products can be a tricky business. Do you go with a stern medical approach, or take a "girls in the locker room" tactic?