Ever Noticed That The 7-Eleven Logo Is Spelled With A Small "N"? Here's Why
TIL!
By John Lim
With over 2,000 outlets nationwide, 7-Eleven is currently the largest 24-hour convenience store operator in Malaysia
Whether you're in a small town like Pontian or the bustling cityscapes of Kuala Lumpur, there's always a 7-Eleven to help cure your late-night munchies or cool you down with a brain freeze-inducing Slurpee.
They are literally everywhere.
7-Eleven entered the Malaysian market on 9 October 1984 with its first outlet - which is still operating today - in Jalan Bukit Bintang, Kuala Lumpur
According to The Star Online, Berjaya Group chairman Tan Sri Vincent Tan and Sultan Ibrahim of Johor are substantial shareholders in 7-Eleven Malaysia Sdn Bhd, the operator and owner of 7-Eleven outlets in Malaysia.
Apart from its impressive stash of titbits and beverages, 7-Eleven's signature red and orange "7" is also one of the most recognisable logos in the world
As attention-grabbing as Nike's Swoosh and Starbucks' Siren.
But if you take a close, hard look at the 24-hour convenience store's distinctive logo, you'd notice a small "typo"
Yes, all the letters in the word "eleven" are in uppercase except for the "n".
While the lowercase "n" has been a subject of discussion on Reddit and Quora for the longest time, 7-Eleven has never offered an explanation... until now
Speaking exclusively to Reader's Digest, a 7-Eleven rep said, "One theory is that Thompson’s (7-Eleven founder) wife thought the logo seemed a little harsh with all capital letters and suggested that the capital "N" be changed to lowercase so the logo would look more graceful."
When asked why 7 in the logo is a numeral and 11 isn't, the spokesperson admittedly told Reader's Digest that the reason is "unknown"
The article further explains why 7-Eleven adopted its current round-the-clock business hours.
"A location near the University of Texas decided to stay open past 11 to accommodate students shopping after a late football game. Sales boomed, and the store decided to stay open 24 hours a day, seven days a week. The rest of the company followed suit."