Johor Melts Hershey's Heart in a Historical Expansion to Asia... Malaysia Boleh!
The new facility will support growing consumer demand across the region. The plant is single-largest investment in Asia in Hershey's history.
By Sadho Ram — 04 Oct 2013, 04:28 PM — Updated over 10 years ago
The US-based company will invest RM816 million to build a new confectionery manufacturing plant
The Hershey Company will invest RM816mil to build a new confectionery plant at the Senai Free Trade Zone in Johor to meet the growing consumer demand for its product in the region.
thestar.com.my
The plant will be the single-largest investment in Asia since the Hershey started 18 years ago. Just like other international food companies, Hershey is looking to tap into surging demand for discretionary food items from developing nations in Asia.
themalaymailonline.com
The announcement was made today together with Malaysia Investment Development Authority (MIDA)
Its Chief Executive Officer Datuk Noharuddin Nordin said the plant, slated for completion in 2015, was Hershey’s single largest investment outside the US.
abnxcess.com
“This is a testament to the continued attractiveness of Malaysia for multinationals making substantial commitments in the region."
“This project will bring years of positive economic benefit to Malaysia in the form of jobs and business for local suppliers,” he told a media briefing today."
bernama.com.my
MIDA is an agency under the International Trade and Industry Ministry tasked with the promotion and coordination of investments in the manufacturing and services sectors in Malaysia.
abnxcess.com
The plant will be equipped with the state-of-the-art technology and will be one of the largest facilities in the company’s global manufacturing network
The new plant will include innovations in automated candy-making technology, including proprietary equipment and systems developed to Hershey's specifications.
dailyfinance.com
The plant's capabilities will include high-speed wrapping machines featuring proprietary, specially engineered wrapping technologies.
abnxcess.com
The plant will produce four of Hershey's five global brands, which include: Hershey's Kisses, Ice Breakers, Reese's and Hershey's Milk Chocolate bars.
thestar.com.myHershey's presence in Malaysia will bring new job opportunities
The company plans to hire locally to staff hundreds of plant positions as well as management roles.
themalaymailonline.com
"With accelerating growth and a commitment to continuous innovation, it is an exciting time to join Hershey and contribute to the success of an iconic American company in Asia," added Smit.
dailyfinance.com
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