[PHOTOS] Dog Shelter Uses Creative 'Muttbombing' Tactic For Dogs Looking For A Home

Published by Sadho Ram
11K reads

Dallas Pets Alive! photobombs Instagram users with real dogs up for adoption.

Thumb d699
Sort by:

No matter where you stand on its rise to cultural prominence, there's no denying the power of the selfie

Last updated by Sadho Ram 9 months ago
  • Whether a sign of the new narcissism, a new art form or simply just a new way to say "hello, this is me," the pose is an Instagram staple and it's about time someone found a way to use it for the power of good.

    fastcocreate.com

Enter Dallas Pets Alive!

Last updated by Sadho Ram 9 months ago

DallasPetsAlive and their "Mutt Bombing" Project is by far one of the best marketing/Instagram campaigns we have seen from a shelter, let alone any organization

Last updated by Sadho Ram 9 months ago

Mutt Bombing is similar to photo bombing. It happens when someone (in this case a dog) gets into your photo without you realizing it.

Last updated by Sadho Ram 9 months ago

The campaign was created by the agency Dieste to try and show people a different side of the dogs that have often been left behind by their previous owners

Last updated by Sadho Ram 9 months ago
  • DPA executive director Leslie Sans said in a statement, “When it comes to finding homes for shelter pets, you have to really get creative. So we’re trying to show a different side of our pets through a fun and virtual interaction.”

    psfk.com

Apart from the unexpected presence of a cute little four-legged friend, each picture also comes with a comment voiced as if the dog were introducing itself

Last updated by Sadho Ram 9 months ago

Not only that, but it often has something to say about a particular pose, or location choice of the selfie that has just been taken

Last updated by Sadho Ram 9 months ago

Dallas Pets Alive pulls dogs that are on Dallas Animal Services’ euthanasia list. Here are some more Muttbombing photos:

Last updated by Sadho Ram 9 months ago
Join this live chat!
1 comments