[PHOTOS] Dog Shelter Uses Creative 'Muttbombing' Tactic For Dogs Looking For A Home

Dallas Pets Alive! photobombs Instagram users with real dogs up for adoption.

  • No matter where you stand on its rise to cultural prominence, there's no denying the power of the selfie

    • Whether a sign of the new narcissism, a new art form or simply just a new way to say "hello, this is me," the pose is an Instagram staple and it's about time someone found a way to use it for the power of good.

  • Enter Dallas Pets Alive!

  • DallasPetsAlive and their "Mutt Bombing" Project is by far one of the best marketing/Instagram campaigns we have seen from a shelter, let alone any organization

  • Mutt Bombing is similar to photo bombing. It happens when someone (in this case a dog) gets into your photo without you realizing it.

  • The campaign was created by the agency Dieste to try and show people a different side of the dogs that have often been left behind by their previous owners

    • DPA executive director Leslie Sans said in a statement, “When it comes to finding homes for shelter pets, you have to really get creative. So we’re trying to show a different side of our pets through a fun and virtual interaction.”

  • Apart from the unexpected presence of a cute little four-legged friend, each picture also comes with a comment voiced as if the dog were introducing itself

  • Not only that, but it often has something to say about a particular pose, or location choice of the selfie that has just been taken

    • Besides being a fun way to raise awareness for animal shelters and adoption, it's also a lesson for selfie addicts on how the presence of a dog makes you look like waaaay less of a self-absorbed twit.

  • Dallas Pets Alive pulls dogs that are on Dallas Animal Services’ euthanasia list. Here are some more Muttbombing photos:

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