[PHOTOS] Dog Shelter Uses Creative 'Muttbombing' Tactic For Dogs Looking For A Home
No matter where you stand on its rise to cultural prominence, there's no denying the power of the selfie
Whether a sign of the new narcissism, a new art form or simply just a new way to say "hello, this is me," the pose is an Instagram staple and it's about time someone found a way to use it for the power of good.
Enter Dallas Pets Alive!
DallasPetsAlive and their "Mutt Bombing" Project is by far one of the best marketing/Instagram campaigns we have seen from a shelter, let alone any organization
Mutt Bombing is similar to photo bombing. It happens when someone (in this case a dog) gets into your photo without you realizing it.
The campaign was created by the agency Dieste to try and show people a different side of the dogs that have often been left behind by their previous owners
Apart from the unexpected presence of a cute little four-legged friend, each picture also comes with a comment voiced as if the dog were introducing itself
Not only that, but it often has something to say about a particular pose, or location choice of the selfie that has just been taken
Dallas Pets Alive pulls dogs that are on Dallas Animal Services’ euthanasia list. Here are some more Muttbombing photos: