[NEW UPDATE] It's Official: SAYS and Catcha Become Rev Media
A new company, Rev Media Equity Holdings Sdn Bhd, has been formed as a result of the completion of a RM60 million merger between Catcha Media and SAYS Sdn Bhd.
By Melody Oei — 15 May 2013, 11:57 AM — Updated over 10 years ago
Co-founder and CEO of SAYS.com, Khailee Ng, appointed as Chairman of the Board of Directors of Rev Asia
Khailee Ng, Chairman of the Board of Directors of Rev Asia, will steer the vision, direction and corporate culture of Rev Asia. He brings with him the entrepreneurial track record of building many successful Internet ventures.
digitalmarket.asiaRev Asia’s Board of Directors include Catcha Group’s Group CEO Patrick Grove; Catcha Group’s Executive Director Luke Elliott and Says.com’s Co-founder Joel Neoh, who is also Head of Asia Pacific for Groupon.
digitalmarket.asiaCatcha Media’s General Manager, Voon Tze Khay, has been appointed as Rev Asia’s Managing Director.
bursamalaysia.comNew company, Rev Media Equity Holdings Sdn Bhd (Rev Asia), has been formed
Following the completion of the merger between certain Catcha Media Berhad (Catcha Media) subsidiaries and Says Sdn Bhd on Oct 8, a new company, Rev Media Equity Holdings Sdn Bhd (Rev Asia), has been formed.
digitalnewsasia.com
Rev Asia aims to become Malaysia’s largest digital media group through the combined digital data and social network that both companies bring to the table, respectively.
marketing-interactive.com
Khailee, “Through a combination of authority media brands and wide digital and social media reach, Rev Asia is able to put advertisers at the centre of social attention in a way never seen before in this region."
Catcha Media and SAYS.com complete RM60mil merger
Catcha Media and Says.com announced their plans to merge in May and now the RM60 million (around $20 million) deal has been completed.
The announcement made at Bursa Malaysia formalizes the RM60 million merger that will see Catcha Media subsidiaries and Says.com come together to form one of the country’s largest digital advertising business by reach, clients and spend.
asiamediajournal.comThe merger will potentially revolutionise the way advertisers reach out to Malaysia’s increasingly socially connected populace.
The coming together is one of the most significant in Malaysia’s digital media space to date.
Catcha Media subsidiaries in RM60mil merger with SAYS.com
Malaysia-based digital media companies Catcha Media and Says.com have announced a $20USD million merger deal that will seem them combine to become one of the largest Internet advertising groups in the country.
Catcha Media Bhd said it has entered into a term sheet agreement to merge certain assets with Says Sdn Bhd, the owner of Says.com.
digitalnewsasia.com
The approximately RM60-million merger will see Catcha Media subsidiaries & SAYS.com come together to form a digital advertising business that could revolutionise the way advertisers reach out to Malaysia’s increasingly socially connected populace, Catcha Media said in a statement.
digitalnewsasia.com
The Catcha Media businesses that will be merged with Says.com include digital advertising businesses that currently reach 9.78 million Malaysians every month, and its publishing business that currently publishes 15 magazine titles.
The new merged entity is poised to capture a significant piece of Malaysia’s rapidly growing digital advertising spend.
What does SAYS.com CEO Khailee Ng say?
“As numerous studies remind advertisers that consumers spend more on social media than TV, we see a shift towards the advertising of the future, where marketing messages take shape as sharable ‘social’ content rather than the way it presently appears to users – as interruptions."
digitalnewsasia.com
What does Catcha Media CEO Patrick Grove say?
"We intend to expand this business regionally and the expected profitability of this merged entity should make us able to consider an IPO within the coming 12 months.”
techinasia.com
"We intend to expand this business regionally and the expected profitability of this merged entity should make us able to consider an initial public offering within the coming 12 months."
What does SAYS.com do?
SAYS is Malaysia's social news network. Social media users from each country curate, contribute and share trending news stories.
Image via says.comSays.com is a unique country-specific crowd sourced content broadcasting platform that leverages active social media users to curate and share trending news items, paying them when they broadcast advertiser-sponsored content.
digitalnewsasia.com
Says.com serves over 80 leading brands, including Nike, Coca-Cola, Unilever, Maxis and Nestle.
Like the Official Facebook page of SAYS (Malaysia).
facebook.com
What does Catcha Media Berhad do?
Catcha Media Berhad (Catcha Media) is one of South East Asia’s largest and most dynamic media groups. Catcha Media’s businesses span online media, publishing and e-commerce with all of them contributing to a combined reach of approximately 10 million people per month.
Catcha Media operates all of Microsoft Corp's online properties in Malaysia, including MSN Malaysia, Windows Live Messenger and Hotmail, as well as the advertising space for Malaysia’s largest technology forum, Lowyat.net.
digitalnewsasia.com
Catcha Media’s digital division, Catcha Digital, exclusively operates, develops content and delivers advertising solutions across Microsoft’s entire Malaysian portfolio of online products. This portfolio includes the MSN Malaysia portal (msn.com.my), Windows Live Messenger (MY) and Hotmail (MY). It also exclusively operates inventory for Malaysia’s largest technology forum, Lowyat.net, and for Malaysia’s No.1 Car Site, Carlist.my.
Image via catchamedia.com