SAYS Is Malaysia's Fastest Growing News Website
According to Effective Measure, SAYS.com has had an increase in page views by 203.53%!
By Melody Oei — 07 Dec 2013, 09:49 PM — Updated almost 10 years ago
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L-R Mei Mei Chu, Melody Oei, Judith Yeoh and Sadho Ram (on screen) are part of the content team at SAYS.com.
Image via akamaihd.netIn May 2012, We Had A Vision To Build News For A Generation That No Longer Reads The Newspapers
Every once in a while, a company comes along and defines a generation. The answer begins with a universal need or motivation that every generation has, but has largely stayed unchanged.
The vision for SAYS.com, as crafted back in May 2012, was to re-create a news organisation for a generation that no longer reads the newspapers.
We wanted to offer a "Rapid 3D" news experience like no other - rapid (d)iscovery, rapid (d)istribution and rapid (d)iscussions. The goal was to become a next-generation news company that distributes into millions of homes each day.
"SAYS.com Is Malaysia's Fastest Growing News Website."
According to Google Analytics, SAYS.com is Malaysia’s fastest growing news website, generating over one million unique visitors since its revamp on 18 October.
marketing-interactive.com
"Effective Measure Has Noted That The News Microsite (SAYS.com) Has Had An Increase In Page Views By 203.53%"
Tom Hogg, commercial director of Effective Measure for Malaysia, Singapore and Thailand, said that SAYS is appealing to a much younger set of news-hungry internet users.
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“Forty-four percent of visitors are aged 18-29 compared to a lower 30% for the average site in Malaysia and 28% for the average news site."
effectivemeasure.com
Effective Measure is an online Audience Measurement tool, headquartered in Australia, with offices in Dubai, London, New York, Melbourne, Sydney.
effectivemeasure.com
"62% Of Malaysia's Population Is 35-Years-Old And Under."
General manager of Rev Asia, Samuel Wee, responsible for the development and operation of SAYS.com said, “Sixty-two percent of Malaysia’s population is 35-years old and under."
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"Most News Websites Have Not Managed To Adapt To These Changes With Sufficient Speed Or Understanding Of This Emerging Demographic Of Users."
"The habits and preferences of this emerging digital generation are constantly evolving. Most news websites have not managed to adapt to these changes with sufficient speed or understanding of this emerging demographic of users," said Samuel Wee.
marketing-interactive.com
According to Nielsen’s Consumer and Media View reports, many established companies are looking to digital avenues to increase their reach and turnover the decline of readership.
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And That's What WE'RE Here For!
“SAYS.com helped Proton launch the Suprima S, generating over 900,000 views of stories about the car, and stirring a national conversation on social media about Proton’s new vehicles.”
marketing-interactive.com
“Engaging a digital agency is easy but finding on that proves to be extremely effective is tough,” said Pat Wahid, director of group marketing, branding and motorsports of Proton.
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