Free The Children focuses on the betterment of millions of starving children in third world countries. Unlike charitities that push for donations, this is not one of them.
In effort to raise awareness, individuals are given a platform to take action where a simple 2-seconds act of clicking "LIKE" on the WE DAY Facebook Page will garner 1$ from participating sponsors towards the cause. Meaning, every click will lead to $1 donation from the sponsor’s end.
With 850,000 likes from America and Europe, it is now Malaysia's turn to hype up the number of "Likes" to reach the 1 million target!
Have you liked the WE DAY Facebook Page yet?
http://www.facebook.com/weday