Cover image via futurecdn.netFacebook will reportedly start testing new "mid-roll" video advertisements – ads that run in the middle of a video – in order to bring in additional ad revenue to content creators
Image via Entrepreneur
Mid-rolls, as the name suggests, are adverts that automatically run in the middle of a video users are watching
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According to BBC, the ads would probably first appear in Facebook videos by professional publishers.
**It's been suggested that ads wouldn't start to run until users had watched at least 20 seconds of a video.**
However, the site plans on giving publishers 55 percent of the revenue generated by selling the mid-roll video space to advertisers
Image via BGR
In other words, if the new video ad model is successful, it would finally give all publishers a consistent ad-based model for making money off of the videos they post on Facebook.
**YouTube is also offering the same profit margin to its content creators.**
