If You Hate Ads In Videos, This New Feature On Facebook Will Really Annoy You
Following the steps of YouTube.
By John Lim — 11 Jan 2017, 11:37 AM
Facebook will reportedly start testing new "mid-roll" video advertisements - ads that run in the middle of a video - in order to bring in additional ad revenue to content creators
Mid-rolls, as the name suggests, are adverts that automatically run in the middle of a video users are watching
According to BBC, the ads would probably first appear in Facebook videos by professional publishers.
It's been suggested that ads wouldn't start to run until users had watched at least 20 seconds of a video.
However, the site plans on giving publishers 55 percent of the revenue generated by selling the mid-roll video space to advertisers
In other words, if the new video ad model is successful, it would finally give all publishers a consistent ad-based model for making money off of the videos they post on Facebook.
YouTube is also offering the same profit margin to its content creators.