Why Didn't Facebook Approve This Photo Of A Plus-Sized Model?

Facebook was later forced to change its decision.

  • On 19 May, Cherchez la Femme (CLF), Melbourne's monthly feminist talk show (on current affairs and popular culture from a feminist perspective), posted this event on their page:

  • "Cherchez La Femme: Feminism and Fat” was rejected by Facebook for its cover photo of plus-size model Tess Holliday which apparently depicted "a body or body part in an undesirable manner" that violated their health and fitness policy

    • Facebook's policy states:

      Ads may not contain “before and after” images or images of unexpected or unlikely results. Ads may not depict a state of health or body weight as being perfect or extremely undesirable (ex: you cannot use an image showing a person measuring his/her waist or an image focused solely on a person's abs).

  • One of the CLF’s event organizers, Jess, was about to boost the event on Facebook when, suddenly, it didn't get approve

    • "To my surprise, Facebook rejected my boosted ad request because it promoted an 'idealised physical image'. I appealed this decision through Facebook, thinking that someone must have gotten a little confused about what we were doing by using an image of the divine Tess Holliday for the event banner,” said Jess, admin of CLF’s page.

    • "Facebook responded by telling me that the ad wasn't approved because the image contravened their 'health and fitness policy', and that I should instead consider replacing this image with one of a "relevant activity, such as running or riding a bike,” added Jess.

      Here's the entire message of Facebook to the CLF admin team:

  • Heeding Facebook's advice to change the photo to someone who's running or riding a bike, CLF posted this instead:

    • On the back of Facebook's recent "advice" to us about replacing the image we chose to use of Tess with one of someone running or riding a bike, we present you with...someone riding a bike!

      This image was sourced from the Stocky Bodies library... All participants in the Stocky Bodies project are " involved in fat-acceptance communities and keen to see change in the representation of fat bodies." To find out more about them, check out their fantastic website here. - Cherchez la Femme

      Some followers were ecstatic about CLF's "comeback post":

    • ...while others thought that CLF compromised:

    • ...in which, CLF answered:

  • Eventually, Facebook approved to boost the event and you can join it here

    • CLF followers were all happy and bewildered at the same time on the virtual roller-coaster ride:

  • You go, girl!

  • This story was originally published on SAYS Philippines.
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