Ex-CEO Of AirAsia X Joins iflix, The 'Netflix Of Asia'

Now everyone can stream!

Cover image via SAYS.com

Ex-CEO of AirAsia X, Azran who has an impressive background with starting up companies has been hired by iflix

Azran has served as CEO of AirAsia X from its inception in 2007.

Image via Digital News Asia

Former chief executive officer (CEO) of AirAsia X Bhd Azran Osman-Rani is joining Catcha Group’s newest venture — iflix as CEO of its Malaysian operations. He will also hold the post of chief operating officer of iflix group. In his new role, Azran will oversee operations of the subscription-based video-on-demand platform in Malaysia, as well as come up with the overall organisational plans and strategies of the iflix group.


The outspoken man has an impressive resume in starting up companies. He served as a CEO AirAsia X from its inception in 2007, successfully growing the business to become Asia Pacific’s leading low-cost long-haul airline. Before that, he led the startup and operational launch of Astro All Asia Networks Plc’s international investments across South-East Asia, India and Greater China. He also serves as commissioner of leading Indonesian mobile telecommunications services operator XL Axiata, and was formerly a director of Tourism Malaysia.


What's iflix? It's this amazing website that combines the two things you love in life - the Internet and TV

Image via Homodrome

You could call it the Netflix of Asia.

It plans to release at selected countries in Asia. Showcasing the top US, Asian, and even local shows and film on every connected device whenever you please

The homepage of iflix.

Image via SAYS.com

iflix plans to roll out Netflix-like programmes, where subscribers can watch different television shows and movies from their devices through the Internet, as well as download content to their mobile, tablet, computer or television for viewing anywhere, anytime.


Launching in Malaysia, Thailand, the Philippines, Indonesia, and Vietnam throughout 2015, iflix said it will offer consumers more than 10,000 hours of top US, Asian regional, and local TV shows and movies. Each subscription will allow a user to access the service on five devices, as well as download content to their mobile, tablet, computer, or television set, for viewing anywhere, anytime.

They also show some love for the local scene by exposing its users to Malaysian made movies and shows that are otherwise, only available in cinemas

Image via Cilisos

“It is about building a home-grown consumer brand from the ground up,” Azran told The Edge Financial Daily via email. “We also see iflix as an additional platform to support the local Malaysian content production industry. In addition to upcoming investments in original local content programming, iflix can entice viewers to check out local movies and TV shows that they may not have watched in the cinema,” says Azran.


This promising new venture intends to reduce the high piracy rate in Malaysia too by promising its services will be less than the price of a pirated DVD

“More than 90% of ASEAN households currently consume pirated content. This has been an enormous problem for American content producers, who create the high-quality entertainment that Southeast Asian consumer’s desire, but rarely receive the financial benefit. We finally have the game-changing solution to not only combat piracy, but also allow consumers access to incredible content on every connected device, whenever and wherever they want it, for less than the price of a pirated DVD,” explains Patrick Grove founder of iflix and CEO of Malaysia-based Catcha Group.

So what does this means for us? We're hoping that if done well, TV and movies will be cheaper and we no longer need to illegally torrent!

Yay, for legit media!

Seems like iflix's Malaysian debut couldn't come at a better time, with locals enjoying cheaper Internet (57% is a huge cut) from June 2015: