Why Bruno Mars Won't Get Paid For His History-Making Performance
Bruno Mars made Super Bowl history after his performance alongside Red Hot Chili Peppers during the half time show reportedly attracted the largest audience ever.
By anisanur — 04 Feb 2014, 04:41 PM — Updated almost 11 years ago
Bruno Mars And Red Hot Chili Peppers' Performance Attracted The Largest Audience In The History Of Super Bowls
According to Nielsen data, Bruno Mars and Red Hot Chili Peppers attracted 115.3 million viewers. That figure surpasses the prior record of 114.0 million set by Madonna two years ago and the 110.8 million who tuned in to see Beyonce last year.
billboard.com
28-Year-Old Bruno Mars Is The Youngest Artiste To Ever Serve As A Sole Halftime Show Headliner
Mars, the youngest artist to ever serve as a sole halftime show headliner, opened on the drums for "Billionaire," a Travie McCoy song on which he was featured in 2009, before launching into doo-wop-style swagger with a hip and swinging performance of "Locked Out of Heaven."
mashable.com
Red Hot Chili Peppers Joined Bruno Mars On Stage In Between His Performance Of "Runaway" And "Just The Way You Are" And Rocked It With "Give It Away"
Despite A Record-Breaking Performance, Bruno Mars Won't Get Paid For His Show
The singer-songwriter, famous for hits like “Grenade” and “Locked Out of Heaven,” won’t receive any payment from the NFL for his 12-minute halftime show.
time.com
Mars’ payment will come in the form of exposure. He’ll be playing what amounts to a 12-minute commercial for himself, which should boost sales for concert tickets, albums and merchandise (for context, a 30-second ad costs about $4 million this year).
forbes.com
“The halftime performance at the Super Bowl is the single most important live appearance an artist can make,” says Gary Bongiovanni, president and editor-in-chief of concert data outfit Pollstar.
forbes.com“We’re putting someone up there for 12 and a half minutes in front of the largest audience that any television program garners in the United States,” NFL Director of Programming Lawrence Randall, told TIME last year. “It’s a pretty good deal. It’s the famous win-win for both parties.”
time.com
Last Year, Beyoncé Performance At The Super Bowl Halftime Show Got Her A 59% Boost On Her Album
The last person to hit the Super Bowl stage was Beyoncé, who wowed the international TV audience, and LA Times said she "showcased a selection of independent-minded pop specifically choreographed to silence detractors".
examiner.com
Beyoncé’s album 4 got a 59% boost from her performance in New Orleans last year, while Madonna’s back catalog surged 410% in the wake of her halftime show the year before.
forbes.comBruno Mars And Red Hot Chili Peppers At The Superbowl Halftime Show 2014, FULL VIDEO:
He Will Also Be Making His Way To Singapore For His Very First Performance There This 26 March 2014
Listed by Time Magazine in 2011 as one of the most influential people in the world, popular American soul/pop singer Bruno Mars will stage his first gig at the Singapore Indoor Stadium on March 26, 2014.