[VIDEO] Is This Deodorant Ad Brilliant Or Plain Creepy?

Old Spice has racked up another viral video, this time, titled "Mum's Song".

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Old Spice Tried To Appeal To A Younger Age Bracket By Suggesting Teenage Boys Who Use Old Spice Will Become Men

Since Old Spice has a reputation for being more for older men, the company attempts to appeal to a younger age bracket with the “Mom Song” commercial by suggesting that teenage boys who use Old Spice will become men.


The Commercial Shows Mums Weeping And Going Into Stalker Mode While Checking Up On Their Sons

Old Spice "Mum's Song" gif.

Image via fastcocreate.com

"Hey, We Know Just Who To Blame When Our Sons Have Fun With Women And Misbehave - Old Spice!"

Screen grab from the Old Spice "Mum's Song" video.

Image via fbcdn.net

In the commercial a series of moms sing a lament over the fact that their sons have morphed into men, laying the blame on Old Spice spray deodorant.


Old Spice "Mum's Song".

Image via theblaze.com

"Oh I didn’t see it coming but it came in a can
Now my sweet son sprayed into a man"



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The Commercial Became Viral After It Was Shown At Commercial Breaks During The NFL Playoff Games

Within a day, the term "Old Spice" was tweeted over 50,000 times, according to social analytics company, Topsy, and the video has had more than 1 million views since it was posted a few days ago.


A user responds to the Old Spice commercial via Twitter.

Image via imgur.com

"Mum's Song" Was Developed By The Same Agency That Helped Old Spice With Another Viral Video Featuring Smooth-Talking, Towel-Clad Isaiah Mustafa

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It should come as no surprise that the new “Smellcome to Manhood” advertising and marketing campaign was developed with Wieden + Kennedy, the Portland-based ad agency.


Old Spice Is A Brand Of Male Grooming Products Manufactured By Procter & Gamble

P&G acquired the brand in 1990 from Shulton, Inc. Shulton, Inc., the original producer of Old Spice, was founded in 1934 by William Lightfoot Schultz.


Old Spice advertisement.

Image via oldspice.com

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