[VIDEO] Is This Deodorant Ad Brilliant Or Plain Creepy?
Old Spice Tried To Appeal To A Younger Age Bracket By Suggesting Teenage Boys Who Use Old Spice Will Become Men
Since Old Spice has a reputation for being more for older men, the company attempts to appeal to a younger age bracket with the “Mom Song” commercial by suggesting that teenage boys who use Old Spice will become men.webpronews.com
The Commercial Shows Mums Weeping And Going Into Stalker Mode While Checking Up On Their Sons
"Hey, We Know Just Who To Blame When Our Sons Have Fun With Women And Misbehave - Old Spice!"
In the commercial a series of moms sing a lament over the fact that their sons have morphed into men, laying the blame on Old Spice spray deodorant.csmonitor.com
"Oh I didn’t see it coming but it came in a can
Now my sweet son sprayed into a man"
The Commercial Became Viral After It Was Shown At Commercial Breaks During The NFL Playoff Games
"Mum's Song" Was Developed By The Same Agency That Helped Old Spice With Another Viral Video Featuring Smooth-Talking, Towel-Clad Isaiah Mustafa
It should come as no surprise that the new “Smellcome to Manhood” advertising and marketing campaign was developed with Wieden + Kennedy, the Portland-based ad agency.smh.com.au