Why a Man Stuck 120 Bikes on the Wall of His Shop
There’s a bicycle shop in Germany that does not need a sign to advertise itself. The reason? It has 120 bicycles stuck to its storefront.
By Sadho Ram — 10 Oct 2013, 09:44 AM — Updated about 11 years ago
Before you mistake it for an art installation, this display is actually an unconventional ad scheme of a bike shop
Called ‘Fahrradhof Altlandsberg’, it has 120 bicycles stuck to its storefront
It started when 40 trade-in bicycles came in, and a staff asked Horstmann what to do with them. His reply: “Hang ‘em on the wall”, which they did.
whenonearth.net
Initially, there were only forty bicycles, but over time, they added more bikes to the wall until they accumulated 120 hanging bicycles.
designtaxi.comAccording to Horstmann, their clever use of advertising helped the business increase by “about 40%”, despite the German bicycle market going down by 22%.
What do you think of their clever use of advertising?
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