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"Armpit Selfies" Is Now A Rising Trend For Girls In China. Here's Why

Beauty is in the eye of the beholder.

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Hundreds of Chinese girls have been taking part in a new trend on the Chinese social media platform Weibo

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Furthering our endless conversations about body hair on Oyster, a tonne of girls in China have taken to the Facebook-like social media platform Weibo recently, showing off progress photos of their underarm hair.

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Plenty of girls in China have taken to the popular Chinese social media platform, Weibo, showing off progress photos of their underarm hair and it’s not pretty at all.

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These Chinese girls are taking pictures of themselves with their unshaven underarms as part of a competition to encourage women to keep body hair

Image via lipstiq.com

Young women are flooding the Chinese website Weibo with images of their unshaven underarms in a bizarre social media trend. The competition, called 'Girls not plucking their armpit hair' is said to be challenging social norms and encouraging women to keep their body hair.

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Loosely, it's called 女生腋毛不拔大赛 (translating to 'girls not plucking their armpit hair') and plenty of the participants don't even have armpit hair, save for a few strands which they're now gleefully refusing to pluck.

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This trend has swept the nation, with the competition's page hitting over 28 million views

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So far, thousands of pictures have been uploaded to the site, with the competition's page gaining over 28million views.

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Many of the images show the women proudly showing off their underarm hair, while others are pictured with their ponytails tucked under their arms. It is thought that organisers of the competition will eventually put together a top 10 of the best pictures, although there doesn't seem to be any prize for first place.

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This competition is part of a rising trend to challenge social norms and to encourage women to embrace their natural beauty

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It appears that the trend has swept China after several other campaigns that have urged women to embrace their natural beauty. Last month, the Hairy Legs Club trend on tumblr was inviting women to post their photos to make a statement about social expectations of beauty. It features pictures of women from around the world, who have decided to ditch the razor and not shave their legs and have uploaded pictures of themselves to the site.

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In March, popular singer Madonna posted a picture of herself on Instagram with her armpit hair

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Madonna gave fans a less pleasant view of herself as she posted a photograph showing her hairy armpit and wrote: 'Long hair...... Don't Care!!!!!! #artforfreedom #rebelheart #revolutionoflove'

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So what do you think? Do you still find girls with armpit hair weird? Let us know on Facebook or Tweet us!

In another social trend, women in Turkey are posting pictures of themselves laughing. Why? Read HERE:

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