"Armpit Selfies" Is Now A Rising Trend For Girls In China. Here's Why

Furthering our endless conversations about body hair on Oyster, a tonne of girls in China have taken to the Facebook-like social media platform Weibo recently, showing off progress photos of their underarm hair.

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Plenty of girls in China have taken to the popular Chinese social media platform, Weibo, showing off progress photos of their underarm hair and it’s not pretty at all.

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Young women are flooding the Chinese website Weibo with images of their unshaven underarms in a bizarre social media trend. The competition, called 'Girls not plucking their armpit hair' is said to be challenging social norms and encouraging women to keep their body hair.

Loosely, it's called 女生腋毛不拔大赛 (translating to 'girls not plucking their armpit hair') and plenty of the participants don't even have armpit hair, save for a few strands which they're now gleefully refusing to pluck.

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So far, thousands of pictures have been uploaded to the site, with the competition's page gaining over 28million views.

Many of the images show the women proudly showing off their underarm hair, while others are pictured with their ponytails tucked under their arms. It is thought that organisers of the competition will eventually put together a top 10 of the best pictures, although there doesn't seem to be any prize for first place.

It appears that the trend has swept China after several other campaigns that have urged women to embrace their natural beauty. Last month, the Hairy Legs Club trend on tumblr was inviting women to post their photos to make a statement about social expectations of beauty. It features pictures of women from around the world, who have decided to ditch the razor and not shave their legs and have uploaded pictures of themselves to the site.

Madonna gave fans a less pleasant view of herself as she posted a photograph showing her hairy armpit and wrote: 'Long hair...... Don't Care!!!!!! #artforfreedom #rebelheart #revolutionoflove'