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This Is How BMW And Audi Play Chess

Could this possibly be the world's most expensive chess game? BMW and Audi bring theirs to the billboards, spotted in the US.

By Melody Oei — 24 Sep 2013, 12:29 PM — Updated over 10 years ago

Cover image via

Audi says, "Your move, BMW."

Audi vs. BMW advertising.

Image via imgur.com

BMW responds with "Checkmate."

Audi vs. BMW advertising.

Image via imgur.com

And the chess game continues: Audi, "Your pawn is no match for our king."

BMW vs. Audi advertising.

Image via imgur.com

BMW ends the game with, "Game over."

BMW vs. Audi advertising.

Image via imgur.com

Here are 5 more 'haters gonna hate' ads by big companies. Who says it best?

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