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These 6 Malaysian Brands Just Couldn't Resist Jumping On The "Crispy Rendang" Bandwagon

Since news of the Masterchef debacle broke on 2 April, these brands have jumped at the priceless marketing opportunity.

Cover image via KFC Malaysia TGV Cinemas

Zaleha Kadir Olpin's elimination from Masterchef UK made international headlines after Malaysians caught wind of the fact that the judges called her chicken rendang not 'crispy' enough

Image via Youtube

"The chicken skin isn't crispy, it can't be eaten," Gregg Wallace said to Zaleha when she presented her nasi lemak and chicken rendang to the panel of judges.

Malaysians, Indonesians, and Singaporeans took to social media to express their outrage at the judges' disregard for the traditional way of preparing the treasured local dish.

KFC Malaysia took advantage of the piping hot attention surrounding 'Rendang gate' to promote their finger licking good fried chicken

In a playful Facebook post, KFC revealed their new advertisement that simply read, "Not rendang".

At the time of writing, the post had received over 16k shares and 23k likes.

The ad came shortly after Tun Dr Mahathir Mohamad tweeted Masterchef judge John Torode saying that, "Maybe you are confusing chicken rendang with KFC."

Not to miss a valuable marketing opportunity, TGV Cinemas followed suit with an ad for their 'crispy' popcorn chicken

The caption "Know what's right" subtly hints at the unspoken understanding between Malaysians on how rendang should be cooked.

The Facebook post garnered 506 shares and 1.3k likes at the time of writing.

MAS chimed in with a post of their on-flight nasi lemak meal that comes with a side of "real" rendang

myBurgerLab joined in on the fun when a Twitter follower brought up their Nasi Lemak Ayam Rendang burger, which was introduced last July

Despite not jumping on the rendang bandwagon on their own, myBurgerLab admitted via their Twitter account that they appreciate the free publicity.

Penang based Spade's Burger introduced a rendang inspired chicken burger to their menu, available for a limited period

Even the Vice-Chancellor of Sunway University decided to poke fun at Rendang Gate with a short video

#RendangGate

Enough said!! Rendang, Definitely Not Crispy. Message from the Vice-Chancellor, Sunway University Malaysia. #ChickenRendang #Rendang #RendangGate

Posted by Sunway University on Tuesday, 3 April 2018

He can be heard saying, "Rendang...definitely not crispy!" before the camera zooms into the plate of rendang.

Haven't caught up with the crispy rendang drama that has the whole country riled up? Read all about it here:

However, have we gotten so fixated on that one "crispy" remark that we didn't even bother listening to what else the judges had to say?

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