If you're a fan of The Coffee Bean & Tea Leaf, you'd know that their drinks come with purple rice straws.
What you might not know is that their straws are actually edible.
One particular employee from The Coffee Bean & Tea Leaf took to TikTok to demonstrate that you can, in fact, eat their straws.
TikTok user Azmey Zainal uploaded a video on Saturday, 11 September, along with a caption that read, "This is the straw that's viral right now, right? Whoever hasn't tried it yet, go ahead!"
His video garnered over 1.1 million views and 107,600 likes.
In the clip, he can be seen unwrapping a straw from its cover before putting it in his drink
He then proceeds to drink from the straw as usual before biting into it and swallowing it down.
"What's important is that it's 100% made of rice. If you're uncomfortable with eating it while it's hard, soak it in the drink for longer and let it turn into a jelly-ish texture," he noted.
This nifty trick is not a hidden secret.
In fact, The Coffee Bean & Tea Leaf takes pride in their straws for being biodegradable and edible.
Netizens who did not know this before are impressed and excited to try it out
One person wrote, "Genius marketing tactic, congratulations to marketers who came up with this idea!"
"I've bought it before but didn't eat it. Now I feel like going to buy it," wrote another netizen.
Another user joked, "What if I finished eating the straw but haven't finished my drink yet?"