[VIDEO] This May Just Be The Best And Most Meaningful Prank Ever
A writer named Greg Karber has recently launched 'Fitch the Homeless' campaign, aiming to donate unwanted Abercrombie & Fitch clothes to homeless people in an attempt to 'rebrand' A&F, whose CEO said is only for "cool kids" and slim people.
By Esther Chung — 05 Dec 2013, 07:39 PM — Updated over 10 years ago
Abercrombie & Fitch CEO Mike Jeffries Only Wants To Market His Clothes To Attractive And "Cool Kids"
The image-conscious company does not make or sell women’s clothing in any size above large, which is an issue for some. Its biggest size in women's pants is a 10.
"That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that," says Mike Jeffries.
He adds, "Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny."
An Unnamed Manager of A&F Also Says That They Would Rather Burn Clothes Than Donate Them To The Poor
“Abercrombie and Fitch doesn’t want to create the image that just anybody, poor people, can wear their clothing. Only people of a certain stature are able to purchase and wear the company name,” says the manager.
elitedaily.com
Abercrombie burns all its unsold clothes. They won’t donate because it is a bad image for the company for poor people to have their clothes.
factsandchicks.com
Greg Karber Comes Up With The Most Epic Prank And Idea To 'Rebrand' The Prejudicial A&F
Greg Buys All The A&F Clothes In A Thrift Store And Gives Them To The Homeless
Karber, disgusted by Jeffries’ blatant discrimination, has set out to rebrand the image of Abercrombie by handing out the preppy clothes to those Jeffries probably considers the least “cool” of society — the homeless.
His goal is to make Abercrombie & Fitch "the world's number one brand of homeless apparel."
mashable.com
“At first, people were reluctant to accept the clothes,” he says. “Perhaps they were afraid of being perceived as narcissistic date-rapists.”
rawstory.com
You Can Be A Part Of #FitchTheHomeless Campaign By Donating Your Unwanted A&F Clothes To The Needy!
At the end of his video, Karber calls on his viewers to help him in his quest to “rebrand” the preppy clothing line by giving away their Abercrombie and Fitch clothes, and their friends’ Abercrombie and Fitch clothes, and their neighbors’ Abercrombie and Fitch clothes to a homeless shelter.
nbclosangeles.com
