Is This The Most Sexist Malaysian Advertisement Ever? Buzzfeed Says So.
Borders Malaysia has recently come under fire for an advertisement they claim to have nothing to do with.
By Melody Oei — 06 Sep 2013, 03:48 PM — Updated about 11 years ago
Sexist Borders Malaysia advertisement stirs netizens
A sexist advertisement allegedly created for Borders Malaysia has ruffled the feathers of netizens, who have taken to Facebook and Twitter to criticise the ad.
thestar.com.myBuzzFeed's Copyranter found the ad and posted it on the viral content site
"LOL, six husbands. Quit yer b*tchin’ and get in the kitchen! That’s all I have to say, except: Please don’t try to explain this away as culturalism."
Borders Malaysia denies any involvement
Screen shot of a conversation between Sharon Bakar and Borders Malaysia's publicist Liza Ramli.
Image via imgur.comBorders Malaysia's publicist Liza Ramli denied any involvement with the advertisement, saying that McCann Erickson Malaysia had ceased to be Borders' agency for more than two years now.
thestar.com.my“Besides, advertising is not our primary medium of communication. The idea does not sit with our brand values at all and would not see the light of day under our watch.”
prdaily.comThe ad gained title of "Most Sexist Ad of the Summer"
Borders Malaysia made its way onto Buzzfeed for the wrong reason – having the “Most Sexist Ad of the Summer“. The ad was created by McCann Erickson ad agency, and is supposed to promote the bookstore’s cookbook section.
Another Borders cookbook advertisement by McCann Erickson Malaysia
Advertising Agency: McCann Erickson, Malaysia Executive Creative Directors: Szu-Hung Lee, Ean-Hwa Huang Art Directors / Copywriters: Mag’s Lim, Daniel Loo Designer: Chang Chun Boon Photographer: Mak Kah Heng / Untold Images
Image via ibelieveinadv.com
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