Carlsberg's CNY Cans Have A Dragon Pearl That Changes Colour?! Here's A Closer Look
There's a special significance to this cool feature too!
By Specials — 12 Jan 2024, 10:49 AM
It's that time of the year again when we gather around reunion table with our loved ones, enjoy delicious food, and toast to a new year of happiness and prosperity
And what better way to usher in the Year of the Dragon than with #CarlsbergMY, the brewer of better moments?
This year, Carlsberg is bringing you a special treat with its artist-edition packaging, featuring stunning artwork by award-winning artist Ofen Hu from China
Carlsberg is known for enhancing the festivities and elevating the drinking experience with thematic cans and bottles. This Chinese New Year, they're going above and beyond to display the theme of 'Brewing Prosperity Together'.
Featuring celebrated Chinese artist Ofen Hu (Hu Yunfeng), Carlsberg's artist-edition packaging showcases Hu's beautiful vision for the coming year 2024.
The stunning design adorning the bottles and cans include a wood dragon moving with grace through serene clouds, swaying its tail playfully as it chases its dragon pearl, a mystical symbol of cosmic harmony. The dynamic colours in the artwork also exude the limitless vitality of the season, encapsulating the essence of revitalisation, good fortune, and happiness.
The packaging features the iconic Carlsberg logo and the Chinese character for 'prosperity' in a stylish font.
But, that's not all. Carlsberg is also adding an element of surprise with its artist-edition cans this year!
The cans have a colour-changing 'dragon pearl' that changes from yellow to orange once they are chilled to 6°C, indicating the perfect drinking temperature. This creative element brings a touch of enchantment to the Year of the Dragon, and is the ultimate showstopper at any family or friends gathering, making reunion moments #BestWithCarlsberg.
And if you're wondering why the colour orange and the number six were chosen — they represent good fortune and prosperity in Chinese culture!
Furthermore, Carlsberg's artist-edition packaging is available for both Carlsberg Danish Pilsner and Carlsberg Smooth Draught, which represent prosperity and greeting of smoothness, respectively. Whichever brew you prefer, you can join Carlsberg in 'Brewing Prosperity Together' and add some flair to your CNY festivities!
So, what are you waiting for? Grab your Carlsberg artist-edition cans today and toast to a prosperous and smooth new year with your family and friends!
Don't forget to snap photos of these cool cans and share them on social media with the hashtag #CarlsbergCNY #BrewingProsperityTogether. Visit Carlsberg's official page for more information.
As a reminder, the legal drinking age in Malaysia is 21 years old. That means you need to be at least 21 and a non-Muslim in order to buy and consume alcohol. Remember to always #CelebrateResponsibly and in moderation. Do not drink and drive. If you plan to drink, try carpooling with a friend who isn't drinking or catch a cab instead of driving.
