"Dumb Ways To Die" Turns Into Award-Winning VIDEO
"Dumb Ways To Die" won the Grand Prix in the public relations and direct marketing categories!
By Melody Oei — 19 Jun 2013, 07:01 PM — Updated over 11 years ago
"Dumb Ways To Die" wins big at Cannes
A public service campaign with an unusual "Dumb Ways to Die" theme won 2 of the 4 top honors on the first awards day at the Cannes Lions International Festival of Creativity.
usatoday.com
What's "Dumb Ways To Die" about?
"Dumb Ways to Die" handles the topics of being cautious, staying safe and avoiding serious injury or worse around train tracks with a lot of humor.
Who made the video?
The safety campaign for Metro Trains in Melbourne was created by ad firm McCann Melbourne.
usatoday.com
McCan says rail-related accidents lowered after campaign
Rail-related accidents were down 20% after the first three months of the campaign, McCann says. About a million people have clicked a button on DumbWaysToDie.com that says they agreed to this pledge: "I solemnly swear not to do dumb stuff around trains."
usatoday.com
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