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[PHOTOS] KLCC Twin Towers And Other National Landmarks Go Pink

For the first time ever, Petronas Twin Towers got sexy with pink. The pink illumination is actually for a greater cause. As one of the most iconic landmarks in the world glows in pink, it shows a symbol of hope for a world free from breast cancer.

By Judith Yeoh — 19 Oct 2013, 06:36 PM — Updated over 10 years ago

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For the first time ever, Petronas Twin Towers got sexy with pink to spread breast cancer awareness!

Image via thestar.com.my

For the first time, the country’s most iconic buildings are being illuminated in the signature pink of Estee Lauder Companies’ annual global breast cancer awareness campaign.

Organised by Estee Lauder Malaysia, it is one of many events aimed at educating women about the importance of early detection and treatment, and raise funds for cancer research.

In keeping with the campaign’s theme of “Let’s Defeat Breast Cancer, We’re Stronger Together”, Estee Lauder Malaysia is collaborating with the Petronas Group of Companies for the first time with the support of the latter’s women’s arm, Petronita.

Image via staticflickr.com

Estee Lauder Malaysia managing director Paul Slavin said the illumination of the twin towers demonstrated the strength of three well-known companies – Petronas, Suria KLCC and Estee Lauder – coming together for a good cause.

Image via imgur.com

Since 1997, Estee Lauder Malaysia has been actively promoting the BCA Campaign in Malaysia by organising not only awareness programmes to educate the public on better breast health but also various fundraising activities.

Image via staticflickr.com

A total of RM3.5 million has been raised to support education, mammogram sponsorships and research solely in Malaysia, benefitting four organisations – Breast Cancer Welfare Association (BCWA), College of Radiology Malaysia, The National Cancer Society of Malaysia (NCSM) and the Cancer Research Initiatives Foundation (CARIF).