Visit FILA's New Stores In Malaysia & Join Their QR Hunt To Win Exciting Rewards
FILA's bringing the fun to your commute on the Kelana Jaya Line LRT too!
By Khirthnadhevi Kumar — 19 Dec 2024, 10:54 AM
Good news for sportswear fans — FILA, the iconic Italian brand, has opened new stores at some of your fave go-to malls.
Known for its Italian-inspired designs, FILA brings a perfect mix of style and functionality to activewear and everyday fashion.
FILA is ending the year in Malaysia with the opening of three new stores, making it easier than ever for fans to explore their collections in person
The first store at Pavilion KL welcomed shoppers on 29 November. Shortly after, the flagship store opened at Sunway Pyramid on 11 December, showcasing an expanded range of collections.
A third store has also opened at IOI City Mall on 18 December, making FILA even more accessible to fans.
During the launch of FILA's flagship store, Jimmy Jin Bohyun, Managing Director of FILA Malaysia, expressed his excitement
"Our goal is to bring a distinctive blend of Italian-inspired style and high-quality sportswear to the local market. With the opening of our flagship stores and expanding retail presence, we are committed to offering versatile apparel and footwear that are suitable for both on and off the court, as well as everyday wear.
"We are also excited to tap into emerging sports like pickleball and provide Malaysians with the best in style and performance," said Jimmy Jin.
FILA's range of apparel and footwear fits effortlessly into both active and casual lifestyles
The Tennis Club Collection features modern designs and sleek details, perfect for adding a fresh look to your sportswear wardrobe. Meanwhile, the Targa Club Shoes offer a comfortable fit and Italian-inspired design, making them suitable for both on and off-court outfits.
To mark the arrival of its new stores, FILA has introduced a series of promotions and interactive activities:
Customisable Moru Doll Gift: Shoppers who make purchases during the launch can take home an exclusive collectible Moru Doll, adding a personal touch to their shopping experience.
FILA Hunt: Keep an eye out for the FILA-wrapped train on the Kelana Jaya Line LRT. Inside, scan the QR codes to collect all four colours — Blue, White, Red, and Black — and unlock exclusive prizes.
In-Store QR Code Hunt (Phase 2): Participants who successfully completed Challenge 1 of the FILA Hunt can advance to this exciting next phase. Visit FILA stores at Pavilion KL, Sunway Pyramid, and IOI City Mall to scan QR codes and stand a chance to win limited-edition FILA prizes. Each visit boosts your chances of securing these exclusive items.
Whatchu waiting for? Head to your nearest FILA store, snag some stylish fits, and don't forget to join the QR code hunt to score exclusive prizes!
Stay tuned for more updates by following FILA on Instagram.
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