Heineken Turns 150 This Year! Get Ready For More Good Times Along With A 'Cold One'
Calling all music fans, fashion lovers, and photography enthusiasts!
By Specials — 04 Jul 2023, 11:05 AM
This year marks Heineken®'s 150th anniversary, talk about a legacy!
Around the world, and across 150 years, Heineken has been enjoyed in a variety of ways and goes by different names, depending on where you are on the globe.
"Aineken" for some, "Moneken" for others, or simply "The Green One", the brand is as iconic as it gets. Over ice? With a slice of lime? Well, Heineken actually doesn't care, as long as you have yourself a good time, that's all that matters.
As part of its 150th anniversary celebration, Heineken wants to honour how you celebrate good times. And in Malaysia, things get interesting as Heineken brings its motto of good times by collaborating with three like-minded local brands: Good Vibes Festival, Motherchuckers and Darkroom8.
Here's a sneak peek at what you can expect.
Calling all music fans, welcome to Starclub @ Good Vibes Festival!
For the past 10 years, Heineken has been a constant at every Good Vibes Festival, a.k.a. the music festival synonymous with good times. This year, the brand will be bringing something never before seen to the big stage — a 40,000 sq ft one-of-a-kind music and drinking experience.
The new and improved Starclub will feature a multi-story wonderland brimming with legendary good fun, offering everyone ample space to share a beer, while relishing the breathtaking views of the electrifying festival ground below.
Plus, Starclub will be housing different international themes of music acts across all three days of the festival with a star studded global lineup, specially curated by DJ BLINK.
Dance to Nakadia's 'Berlin Techno' scene, then move on to DJ Irwan for 'NYC Hip Hop', before wrapping up with an explosive 'Amsterdam Big Room' stage with Jay Hardway on the last day. Local DJs will also be featured on this stage, including legendary duo LAPSAP, Ashley Lau, and DJ Jovynn, among others.
But that's just the start. Did someone say Motherchuckers and Darkroom8 collabs with Heineken? :O
The good times at Starclub will continue with collaborations featuring Heineken's partnerships with Motherchuckers and Darkroom8!
If you didn't already know, Motherchuckers is a fashion label founded by entrepreneur and content creator, Jane Chuck! Check out the Motherchuckers booth at Starclub to find out how to score tickets to the official launch party and drop of the Heineken x Motherchuckers collection.
And for all you film photography enthusiasts, you won't want to miss checking out the limited edition Heineken x Darkroom8 Reusable Camera that will be sold at Darkroom8's booths at Starclub.
Wondering what's so special about these reusable cameras? Instead of just a roll of normal film, Heineken has worked with film lab Darkroom8 to incorporate a beer filter to the film, giving a nostalgic yet refreshing twist to your captured good times!
If all of this has got you excited for good times, Heineken is giving you a chance to be part of the celebration!
Heineken is giving you the opportunity to win three-day passes to Good Vibes Festival 2023 or bring home the limited edition Heineken x Darkroom8 reusable camera!
All you need to do is head over to this website, capture your good times using the Heineken Good Times Cam, then share it on social media and tag @heinekenmy with #He150ken.
It's that simple, for real!
Don't miss out on celebrating good times with Heineken. Head over to their website today to find out more about everything they have brewing for you!
As a reminder, the legal drinking age in Malaysia is 21 years old. That means you need to be 21 and non-Muslim in order to buy and consume alcohol. Remember to always drink responsibly and in moderation. Don't drink and drive. If you plan to drink, try carpooling with a friend who isn't drinking or catch a cab instead of driving.
