lifestyle
How Many Of These Retail Tricks Are You Aware Of?
Ever wonder what are some of the things shops maximise your stay in their facilities?
By Darian Goh
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Retail Design Blog
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1. There are no clocks or clear windows in a mall. This is to skew your perception of time.
2. Shops always have shiny tiles because it is proven that humans slow down when they see a shiny object
3. Mirrors are placed at the end of a boutique store so you can try and discover more dresses along the way
4. Supermarkets place essentials such as bread and milk at the back of the shop. This makes people walk past aisles to heighten impulse buys, before getting their necessities.
5. In-store music is set at a tempo to relax customers and slow their sense of time. Fact: Classical music leads to higher purchases.
6. Cinemas are always on the top floor to encourage shoppers to explore the other levels
7. Shops place their specials and discounted items on the right side of their store because the majority of people keep right upon entering a store. This habit is known as the "invariant right".
8. Want to know why bakeries are always at the front of a supermarket? When you’re hungry you’re more likely to reach for a rotisserie chicken and donuts you didn’t plan on getting because of the glorious aroma
9. Fitting rooms are placed nearer to the men's department compared to the female department. Why? Men are more impatient shoppers.
10. Prices are chosen to make comparison math difficult. Instead of selling products for RM6, the said item are usually sold for RM5.99. Humans aren't normally good with numbers.
11. Impulse-oriented items are near the checkouts. While waiting in line, have you ever grabbed candy or a magazine on the way out?
