Will Iron Man Fit In At Hong Kong Disneyland?
Marvel character Iron Man is set to have its very own themed area in Hong Kong Disneyland by late 2016!
By Melody Oei — 10 Oct 2013, 04:16 PM — Updated over 10 years ago
Hong Kong Disneyland is adding an Iron Man-themed area that is set to open late 2016
Hong Kong Disneyland is adding an Iron Man-themed area in the hopes that the Marvel superhero's success at the Chinese box office will help draw more visitors to the underachieving resort.
newsday.com
The Iron Man Experience will include a thrill ride that includes "taking flight with Iron Man on an epic adventure"
The park said the Iron Man Experience will include a thrill ride that will let visitors "take flight with Iron Man on an epic adventure" involving a "battle against alien invaders" across Hong Kong.
Fans will also be able to take photos with Iron Man
Fans will also be able to take photos with the action character, view the different Iron Man suits created by alter ego Tony Stark and visit a gift shop.
nytimes.comThe Iron Man ride would be the first based on a Marvel franchise for Disney
"Iron Man 3" was the No. 2 movie in China in the first half of the year, raking in 722 million yuan ($118 million).
time.com
The Iron Man attraction would help Disney as it tries to raise its brand awareness among China's growing middle class, which has more money to spend on travel and leisure thanks to rising incomes.
President of Disney's theme parks in Asia, "It's important for us to have...a little bit of bragging rights."
“It’s important for us to have a story for our Hong Kong guests, a little bit of bragging rights that they have something that nobody else has,” said Bill Ernest, the president of Disney’s theme parks in Asia.
nytimes.com
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