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Remembering Steve Jobs: 5 Most Fundamental Lessons He Taught Us

On his 2nd death anniversary, here's remembering Steve Jobs with the key things that we – the regular people – could learn from him.

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1. Life doesn't go on forever. Get on your right path now!

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He loved what he did – his company, the people who worked there, their products – and couldn't have done anything else. Apple was his calling — even after he got fired from the company.

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We all have bad jobs at one point or another in our lives. But the big question you have to ask yourself is: am I in the right job for me?

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Have I found the right company? Is this the right set of people I want to be with? Will this lead to fulfilling work and thus a fulfilling career? If yes, great. If no, change things quick.

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2. No matter what you think, no matter how capable you are, you can’t do it all yourself.

Whether he was willing to admit it or not, Jobs couldn't do everything. Yes, he did have a huge impact on every product & marketing, but he knew that there were others in the world with skills he did not possess

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Jobs' early partnership with Apple co-founder Steve Wozniak perfectly illustrated this fact. His early success with Wozniak provided the template for future collaborations.

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He learned you can’t do it all yourself — at least not if you want to see your work succeed on a massive scale. You need people. They must be talented. They must be inspired and must be held accountable.

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3. Be the best at your niche in the world but don’t be so exclusive that a majority of the world can’t experience it.

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You can have the best ideas in the world for whatever your niche is but it won’t make a think unless you find a way to get it in front of people.

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With the Internet today, you can be a hat maker in Timbuktu but – if you've got something good – people will be able to find you. Just make sure your stuff isn't over-priced when they do find you.

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One of the things he learned with his first stint at Apple was that he produced some amazing technology, that cost too much money for most people to buy. Jobs really took that to heart when he came back to Apple.

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4. If you want to sell an idea, product or service, put yourself in the other person’s shoes.

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If you had to pick one thing that was special about Steve and Apple compared to others, you’d have to say it was that Apple was always the best at dreaming up a new product.

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That’s empathy. That’s seeing the world not as it is but as it should be. Steve, with Apple, did that.

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It’s started from that first touch the user has with a product and says “ahh” to the beginning and building what is needed which may look nothing like what exists today.

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5. Never rest on your laurels. Actually, never rest, not even after you think you have succeeded.

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When the world is worshipping you, you take your foot off the gas. You figure that you can coast for a little bit — especially after 10 tough years of rebuilding the company. Apple did none of that.

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Apple went from death’s door to the dominant player in mobile in about 10 years. And, once they reached the top, their competitors seemed to implode including Blackberry, Motorola, Sony and HTC.

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Most companies in that situation would have eased up. The CEOs and senior managers would have taken time out to pose for Fortune magazine covers and gone on about 8 different corporate boards each to further raise their profile and cash in on their success.

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