What Makes Gold Number One?
Gold, gold everywhere!
Its shine and colour. The Latin name for gold, 'aurum', means 'glowing dawn', which is also its chemical symbol
Because of its beauty and lustre, human civilisations have worshiped and conquered countries in search for this treasured metal
Unlike silver and copper, gold is extremely resistant to corrosion and chemical reactions. In other words, you don't have to polish it for it to shine.
Gold is known to be 'eternal'. When the steel frames of buildings begin to rot, your gold trinket at home still looks like new.
No prize for guessing why people want gold products to seep into their skin
Gold is also a symbol for status. Today, your status peaks that much more when you've got 24-carat gold hanging around your neck.
Your stare-count moves higher when you exit an entire car that's wrapped in gold
Your morning sessions in the washroom feel royal when you're downloading into a golden throne
Your food seemingly tastes better when you're consuming a USD1,000 sundae made from Tahitian vanilla bean ice-cream that's covered in 23-karat edible gold leaf and drizzled with the world's most expensive chocolate...
Gold objects are making a classic retro comeback, it's no longer old-fashioned to accessorise with gold