24-Year-Old M'sian Goes Viral For Making RM100,000 In Sales From His Bedroom In 5 Months
Bryan Low's initial capital was just RM400.
By Yap Wan Xiang — 13 Jun 2023, 05:30 PM
A 24-year-old Malaysian has gone viral for sharing how he made over RM100,000 selling products online in five months from his bedroom
In a 48-second video posted on TikTok last Saturday, 10 June, Bryan Low revealed that he made a total of RM111,668.30 from selling fashion products online, such as watches and bracelets.
Low, who graduated from Xiamen University Malaysia with a major in Finance, claimed he challenged himself to make RM100,000 through e-commerce with a RM400 capital in January 2021.
He started by looking for marketing inspiration for a product on TikTok Creative Center and Facebook Ad Library, as well as researching related keywords to understand his competitors.
Next, he showed his audience his selection process before visiting Alibaba's website to source for a similar product.
Low then created a promotional campaign for the product and identified a specific target audience group, which allowed the advertisements to deliver a message that resonates with them.
Low eventually created an e-commerce site via Shopify, and ran three ads on Facebook and TikTok, stressing that the ads must be in video format
Low said he picked the ad that performed the best to scale up his sales. He used EasyParcel to ship out customers' orders.
By June 2021, he made RM42,370 in gross profit after spending RM30,752 on Facebook ads. His profit margin was about 38%, Low revealed in a YouTube video.
The fledgling entrepreneur told SAYS that others looking to embark on their own entrepreneurship journey can now leverage AI tools such as ChatGPT to help them come up with ideas for brand names and use easy-to-learn design software like Canva to create logos for their business.
At the time of writing, the marketing agency owner's video has garnered over 500,000 views and 36,500 likes
Speaking to SAYS, he clarified that his initial capital was indeed RM400. He said media reports that mentioned he forked out RM30,000 for ad spend is inaccurate because the advertising cost was generated from a continuous flow of profit.
Low said he enjoys being an entrepreneur and takes away learnings from Russell Brunson, Alex Hormoz, and Mark Manson, among others. The reason he did not look for a corporate job after graduation is because "I want to hit the gym at 2pm".
"The RM100,000 e-commerce challenge was a case study for InFlare Marketing (the agency he runs) to prove to my audience that it's possible to start something with a small capital, before growing and scaling it with the right method and effort," Low said when contacted.
"I did everything on my own: shooting product photos in my backyard, recording videos and creating ads, and handling everything from the frontend to the backend of the business. What I didn't expect is to turn the initial RM400 into RM111,000 so quickly in only five months. Eventually, I broke things down into pieces so it'd be something that's easy to follow, even for complete beginners."
Initially, his agency, InFlare Marketing, provided services to create sale funnels and run ads for clients, but has now evolved into a growth partner, specialising in consultation and strategy planning to grow businesses.
"A lot of companies have really great products and services, but the problem is, they're not marketing and selling it well," he said, adding that he aims to help 1,000 entrepreneurs currently generating between RM300,000 to RM1 million per year to double their sales within one year.
