99 Speedmart announced that they are joining the #BenderaPutih movement to help out fellow Malaysians beginning today, 1 July
In a Facebook post yesterday, 30 June, the mini-market chain said that they will be giving out 1,000 essential goods packages each day to any households that put up a white flag outside their houses.
"If you see anyone in the neighbourhood near 99speedmart that requires support with a white flag, this is how you can help," they wrote.
"Send the following information to our WhatsApp at 010-500 0099 or message us directly on our 99speedmart Facebook account via private message (PM)."
They only need the house address and a photo of the house with the white flag.
Here are other details of the campaign:
- Will last for two weeks from 1 July to 14 July
- 1,000 grocery packages will be prepared each day
- Goods will be sent within 24 hours
- Delivery can only be made to houses near 99 Speedmart outlets
At the time of writing, the post has gone viral with over 65,000 shares and 3,100 likes
Thousands of netizens lauded the mini-market chain for their generosity, while some pledged their patronage for the business over their timely act of charity.
"This makes me stop petrolling (sic) other grocery stores, but buying from 99 Speedmart only when the need arises. Good job, 99 Speedmart!" read a top comment.
"Proud to be the people of Malaysia. When we are hit by a disaster, regardless of race and religion, we will help each other," said a Facebook user.
One netizen gave a brief history of the founder of the successful business.
"99 Speedmart's boss is an OKU (person with disabilities) below the waist who needs a wheelchair. He started a business from his mother's house with a capital of only hundreds (of ringgit). He then started doing business on the streets until he is a successful entrepreneur," the person wrote.
"OKUs don't even look at one's race or religion. Only sincerity is important to them."
The #BenderaPutih movement is widely considered as an initiative started by the rakyat, for the rakyat. It aims to provide help to those affected by the Movement Control Order (MCO).
According to a poster of the movement, people who are struggling can seek help from others by raising a white flag outside their houses, while financially capable Malaysians are encouraged to help those in need.
As of now, it is uncertain how many outlets 99 Speedmart has in the country. However, it was reported in May that the company aims to expand to 2,1000 outlets by the end of this year.
The company is founded by Lee Thiam Wah, who described his first outlet as "a traditional 'mom and pop' sundry mart". The outlet was called Pasar Raya Hiap Hoe, located in Tepi Sungai, Klang.
Based on the information on their website, the first outlet that bore the name '99' was opened in Klang Utama. By 2017, the company celebrated the opening of their 1,000th outlet in Shah Alam.
SAYS spoke to the person who created the poster, and who is also believed to have started the #BenderaPutih movement: