BreadTalk Singapore Comes Under Fire For 'Freshly Prepared' Soya Milk
BreadTalk Singapore staff were seen pouring Yeo's soya milk into bottles and repackaging them as their own product. Photos, BreadTalk's statement and all you need to know, here:
By John Lim — 05 Aug 2015, 06:09 PM
On 3 August, a photograph showing a BreadTalk Singapore staff member filling up plastic bottles with Yeo's brand soya bean milk was published on RedWire, a Singapore news site
This “freshly prepared” soya bean milk from BreadTalk always tasted very familiar, but somehow I couldn’t figure out why until now. You see for yourself why. This BreadTalk staff is just pouring Yeo’s soya bean milk into bottles of “freshly prepared” soya bean sold by BreadTalk.
redwiretimes.com
Redwire also pointed out that BreadTalk Singapore has used their brand image as a way to up the prices - one packet of 1-litre Yeo's soya bean cost only $1.00 (RM2.80) which could easily fill up to 4 bottles. BreadTalk then sells one bottle for $1.80 (RM5).
How much is BreadTalk earning from all this? One packet can fill about 3 to 4 bottles. One packet cost S$1.50 at NTUC, not including any bulk buy discount from companies. One bottle of “freshly prepared” soya bean milk at BreadTalk is sold for S$1.80. You go and do the math.
redwiretimes.com
BreadTalk Singapore was quick to clarify the incident by putting up a statement on Facebook. The company is also in the midst of transiting from bottle sales to dispensary sales.
However, damage has been done and the photo has made its rounds all over the Internet, and BreadTalk Singapore is coming under fire for their distasteful mistake
Most netizens were outraged by the pricing and the misleading label of 'freshly produced' found on the bottles
The lack of apology in the statement angered some
Some also pointed out that it's unhygienic to open and repackage sterilised products
More photos showing BreadTalk Singapore staff repackaging Yeo’s soya bean milk into bottles, which the store then sells as a BreadTalk “freshly prepared” soya bean milk drink
BreadTalk Singapore is not new to controversy. In March, the confectionary chain left a bad taste in the mouths of Singaporeans after selling commemorative buns to mark the passing of Lee Kuan Yew.
Bakery chain BreadTalk Group apologised and pulled a bun commemorating the city-state's first prime minister, Lee Kuan Yew, from its stores after drawing flak from social media users who said the baked goods were insensitive.
reuters.com