Digi Is Now The Most Subscribed Telco In Malaysia
The telco gained a total of 211k new subscribers in the last quarter.
By Tang Ruxyn — 27 Apr 2016, 05:55 PM
Digi has closed the quarter as the most subscribed telco in Malaysia, gaining 211k new subscribers amidst the recent telco price wars
According to Digi's recent Q1 2016 results, the telco boasts having a total of 12.3 million subscribers, the most among all the other telcos companies in Malaysia.
There are 1.9 million Digi postpaid subscribers, up from 1.84 million subscribers in 4Q 2015. It added 62k postpaid subscribers.
For prepaid, Digi added 149k prepaid subscribers in 1Q16, totalling up the prepaid base to 10.4 million (10,434).
malaysianwireless.com
However, Digi's average revenue per user (ARPU) has reduced for both prepaid and postpaid, despite seeing a consistent increase in the number of subscribers
Digital News Asia noted that Digi’s first quarter prepaid ARPU (the amount prepaid subscribers spent a month on average) has hit an all-time low of RM35 a month, based on data available from 2002 till now.
According to the telco's quarterly report, the prepaid revenue dropped a total of 5% for the same period last year.
However, Digi’s postpaid services is performing better in terms of overall revenue with an increase of 7%.
For Q1 2016, Digi reported a slight dip of revenue at RM1.56 billion compared to the same period last year at RM1.58 billion. Profit after tax dipped to RM399 million (Q1 2015: RM479 million) but it is an improvement of 4.5% from the previous quarter in Q4 2015.
soyacincau.comFollowing the announcement of Digi's historic milestone, its loyal customers have come forward congratulating and commenting on their commendable service to date
Digi’s Chief Executive Officer Albern Murty, explained that the consumers’ growing confidence in the company’s ability to deliver and meet the customers' expectations as the main reason for this positive outcome
"We now have a stronger proposition for customers who would have never considered Digi’s services in the past given our solid history of providing competitive prepaid services, an area where we continue to remain resilient," he said.
"Moving forward, we will continue meeting the needs of our customers' digital lifestyles, leveraging on our solid network as the vehicle to bring relevant, personalised and engaging digital products and services to our customers, while keeping a keen eye on service quality and customer excellence."
He said that strengthening and enabling profitability from the company’s core business, and unlocking new digital opportunities will drive greater smartphone adoption, incremental data consumption for every wallet size, stimulate digital traction and fuel service revenue in the year ahead.