Cover image via msecnd.netOn 18 June, IKEA Singapore launched an advertisement campaign portraying an urban Malay family that caused quite a stir among Singaporeans
Image via IKEA
Hamidah, a Facebook user wrote to IKEA Singapore complaining about the cover picture
Image via IKEA Singapore Facebook
However IKEA responded that it wasn't their intention to offend and has since taken down the cover photo from their Facebook page
Image via IKEA Singapore Facebook
Offensive? Many have come out to express their anger over the ad which was posted on the first day of Ramadhan, as it gives a wrong idea about what the festival is all about
Translated: "Salam everyone, what are your comments on this IKEA advertisement that invites us to shop there? Do you like how the families are being portrayed? Check the father out, to me this is a misrepresentation of what Ramadan is all about."
Image via Hamidah's Facebook
Image via Hamidah's Facebook
On the other hand, some Muslims weren't so upset about it and instead found the humour in the ad
Here's something you might not know, according to cultural beliefs, Muslim men are not allowed to adorn themselves with gold and silk as it is considered haram
Image via Tribune
