Malaysia Airlines' 7-minute In-Flight Safety Video Draws Mixed Reactions From Netizens
Malaysia Airlines released a seven-minute-36-second long in-flight safety video on 21 June
The video, titled Malaysia Airlines Safety Video, was released on YouTube and Facebook.
The production of the video was done in collaboration with Enfiniti to "celebrate Malaysian performing arts", noted in the caption of the Facebook post.
Throughout the video, the eight important safety procedures when boarding a plane are demonstrated. However, instead of the usual simple demonstration, viewers are presented with an entertaining musical.
According to the Facebook caption, a shorter version of the video will be available for viewing by Malaysia Airlines passengers on board their flight at the start of August 2022.
The video was directed by Puan Sri Tiara Jacquelina and co-directed by Datuk Yusry Abdul Halim
According to Harian Metro, Tiara stated that the concept planning stage of the video production took three months.
"I did feel pressured because the video will be shown globally and will represent the Malaysian Airlines brand. Thankfully, I received help from Datuk Yusry Abdul Halim from a technical standpoint throughout the production process," said Tiara
"I am very excited and honoured to have received this opportunity from Malaysia Airlines as it is my directoral debut. Everything had to be extraordinary, especially the final product."
The musical concept in-flight safety video features many Malaysian household names, including actress Diana Danielle, retired gymnast Farah Ann Abdul Hadi, and Francisca Luhong James.
Datin Lisa Surihani, Sangeeta Krishnasamy, astrophysicist Tan Sri Dr Mazlan Othman, and Mercy Malaysia founder Tan Sri Dr Jemilah Mahmood are seen in the video, too.
Despite the great effort and high production value behind the video, responses from netizens were mixed
At the time of writing, the video has reached over 78,000 views and has received 372 comments on Facebook.
On one hand, Facebook users found the video distracting and hard to understand, saying that they preferred a more elegant and calm concept.
On the other hand, some commenters praised the creativity of the video.
Many also expressed their joy and warm feelings while watching the video.