McDonald's In Japan Has A Genius Idea Of Recycling Plastic Toys Into Serving Trays
They surpassed the initial goal of collecting one million plastic toys.
By Alyssa J. Oon — 15 Nov 2018, 06:09 PM
On 15 November, several McDonald's outlets in Japan recently served its new "midori" trays, which are made from recycled plastic toys
The "midori" trays are the final product of a recycling campaign that was launched by McDonald's Japan earlier this year.
Back in February, McDonald's Japan launched the "Happy Ribbon" campaign where old plastic toys were collected for recycling
Throughout the campaign period, children (or their parents) could drop off old Happy Meal plastic toys in specially prepared donation boxes at selected McDonald's outlets.
In return, children would get a green "happy ribbon" to wear and proudly show off that they have made a donation.
McDonald's said a previous statement that the initiative was launched because, according to a survey it conducted, mothers wanted to practice recycling but didn't know how to go about it when it came to plastic toys.
The campaign was such a hit that the number of toys collected surpassed the initial goal of one million pieces
AFP BB News reported that a total of 1,270,000 plastic toys were collected, which were recycled into more than 100,000 "midori" trays.
Additionally, McDonald's said that they will continue to implement the campaign again in the future.