Perodua Wants To Offer Cheaper Cars Too, This Is How

Perusahaan Otomobil Kedua Sdn Bhd (Perodua) is committed to reducing its operating costs by up to 30 per cent by 2016 to offer greater added-value for customers.

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Its president and chief executive officer Datuk Aminar Rashid Salleh said the company had achieved a 12 per cent reduction in operating costs by offering a three-year free service package and increased specifications worth between RM4,500 and RM5,600.

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He said Perodua plans to achieve its 30 per cent target by bringing more advanced automotive technologies into the country, besides encouraging vendors to be more efficient and productive, as well as cutting costs of the entire supply chain operation.

He said Perodua aimed to reduce the overall cost of all its cars by a whopping 30 per cent by 2016.

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“This is done via cost reduction activities carried out throughout the entire supply chain, including improving efficiency and eliminating wastage, over the past two-and-a-half years,” he added.

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Aminar Rashid said the availability of the technology here would ensure a big reduction in their cost of producing cars that use EAT and Perodua's next model that uses the automatic gearbox will come from the factory.

He said Perodua was also working with the government in their plans to bring two more technologies into Malaysia.

One of them is the technology to produce thin and strong plastic components -- which car bumpers and interior parts are made of.

Aminar Rashid said consumers could expect better deals in the future along with the company's gradual success in cost reduction, as Perodua would extend the benefits for customers to enjoy.

"This means consumers can look forward to not only cheaper cars but also those with enhanced quality and better car ownership benefits," he said during a press conference, here, yesterday.

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Aminar Rashid said consumers could expect better deals in the future along with the company's gradual success in cost reduction, as Perodua would extend the benefits for customers to enjoy.

nst.com.my

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