Malaysians may finally get to enjoy food from the Philippines' top fast food chain, Jollibee, at home as the company has announced its plans to open stores here
Jollibee CEO Ernesto Tanmantiong revealed that the company has major expansion plans to open 500 new Jollibee outlets, including in new markets such as Malaysia, Indonesia, and the United Kingdom.
This was reported by ABS-CBN online portal on Friday, 29 June.
According to Tanmantiong, the company plans to spend PHP12 billion in capital expenditures (CapEx) for its global expansion initiative this year.
As of May, there are 4,239 stores in 21 territories across 12 brands in the Jollibee network.
It is likely that the first Jollibee store in Malaysia will open in Sabah
According to 4-Traders, Jollibee founder and chairman Tony Tan Caktiong reportedly said efforts will be concentrated on opening the first Jolibee store in Sabah, specifically in Kota Kinabalu.
"For Malaysia, we are doing it first in the eastern part, Kota Kinabalu. There are a lot of Filipinos [there] so we first focus on the Filipinos and then start spreading," he said.
Jollibee is famed for its signature fried chicken, which is one of the most popular items wherever it's sold
Branded as 'Chickenjoy', Jollibee's perfectly seasoned fried chicken has been regarded as the locals' favourites. Each piece of chicken is said to be "crispy on the outside; tender and juicy on the inside".
If you're not a fried chicken kind of person, you probably want to try another popular food from Jollibee: spaghetti
Fans also usually enjoy Jolibee's version of spaghetti, which is unique since the sauce used is sweet. Every plate of spaghetti is served with slices of ham, sausages, and ground beef.
As the Philippines' #1 fast food chain, Jollibee boasts of plenty of scrumptious offerings, from hotdogs to desserts
Let's hope that we don't have to wait for long until Jollibee arrives on Malaysian shores!
Speaking of which, popular Malaysia Boleh! food court recently opened its first overseas outlet in KL: