The Importance of PR in Every Business

There's a lot of truth to the old joke that public relations is "the care and feeding of reporters." That's the essence of public relations: informing and persuading the public not one person at a time, but by the thousands or millions through newspapers, radio, television and the web.

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The Ideas Suite is among the PR agencies that achieves outstanding results for the big brands – or little brands with a big vision. Our clients are head-quartered all over Australia – from Sydney, Melbourne, Brisbane and Adelaide – and as far as New York. We develop PR strategies that help achieve an organisation’s business and marketing goals. Our strategies focus on digital PR – this includes blogger engagement programs, email marketing, growing social media communities and hyper-linked online media coverage. We combine these with the traditional PR mix of TV, radio and print media coverage, events, speaking engagements, direct marketing and more.

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Public relations functions are designed to benefit an organization by building trust and credibility with targeted groups. In addition, the functions of public relations help raise awareness about an organization as well as give it a chance to define, control and distribute its message to internal and external audiences. Effective public relations functions can also promote an organization or defend it from attack on its reputation.

Those working within the field of public relations are the communication link between the company or organization that they represent and the general public. Public relations specialists are involved in media relations and are responsible for arranging and holding press conferences to provide information about their clients. Tasks include serving as advocates, providing advice, and managing organizational functions. Public relations specialists develop and maintain relationships with those in broadcast and print media including newspapers and magazines, radio and television in presenting information to the general public. The field of public relations is a very competitive industry and the best prospects will go to those individuals having a combination of experience in addition to a college degree. Here are some helpful tips on how to work in public relations.

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PR agencies and advertising agencies share the same goals: promoting clients and making them seem as successful, honest, important, exciting or relevant as possible. But the paths to creating awareness are vastly different. Most people understand advertising is paid for by the client and should be viewed with skepticism. Articles or TV appearances in respected publications have the advantage of third-party validation and are generally viewed more favorably.

In today's media-saturated culture, effective PR is a crucial part of any public undertaking. Image and public opinion mean everything, especially in the increasingly influential realm of social media. The individual or group who wins the media race will win the ultimate goal: the trust of the people.

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The formal practice of what is now commonly referred to as “public relations” dates to the early 20th century. In the relatively brief period leading up to today, public relations has been defined in many different ways, the definition often evolving alongside public relations’ changing roles and technological advances. The earliest definitions emphasized press agentry and publicity, while more modern definitions incorporate the concepts of “engagement” and “relationship building.”

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A good PR firm can help project the right image for your business. Here are some suggestions for choosing an agency that matches your needs.