The First Instagram Ad Is Here And Users Don't Like It One Bit

With the first official brand-sponsored update being delivered to users, the time has come to say goodbye to an ad-free Instagram feed.

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Fashion designer brand Michael Kors becomes the first to run ads on Instagram

Instagram's first ad hit feeds on Friday, offering the first official glimpse at what users can expect from advertisers moving forward.

The ad comes from fashion designer Michael Kors, and features a gold watch on the table next to delicate macarons.

Instagram promised last week that ads were coming, and offered up a preview ad of its own to show users what to expect, but Friday's sponsored image is the first real ad to come across the platform.
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As of mid-morning on Friday, the ad had more than 65,000 Likes and more than 540 comments. Despite Instagram's heads-up last week (and another announcement earlier this month that ads were on the way), however, users took to the comments to voice their displeasure over the introduction of ads.
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An Instagram spokesperson confirmed that this was indeed the platform's first ad, but there is no specific time table for when other brands will join Kors. In a post last week, Instagram listed its first batch of ad partners will include Burberry, Lexus and Macy's, among others.

Today, Instagram blogged a sample of its upcoming ads, which will debut within the week.

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The ads will look just like a normal Instagram post, except that they’ll say “sponsored” at the top.

Users will be able to block ads they don’t want to see anymore and give Instagram feedback about why, just by tapping the “…” button at the bottom of the post.
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It really isn’t that different from Twitter’s sponsored Tweets advertising format and isn’t as intrusive as it could have been. Video ads will probably end up being much more annoying. Instagram hasn’t announced a specific date for when these ads will start appearing in people’s feeds, but at least we know they won’t be very annoying.

As was promised, Instagram says that only a handful of brands will be allowed to advertise on the platform (in the beginning), all of which will be familiar to existing users on the platform.

It starts with American users first

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In a posting on the company's website, the photo sharing service Instagram announces it will start placing ads in US users photo streams.

Instagram says that the ads will start appearing over the next couple of months and will come from brands that you don’t follow. They say that this will ‘start slow’.

“We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community. “

The rollout of the ads will likely be handled with kid gloves, investing in a series of ad partners that can produce high-quality ad ‘content’ that won’t clutter the feed with terrible concepts or execution right off the bat.

But if you don't like it you can hide it

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The advertisements, says Instagram, will be made to feel ‘as natural to Instagram as the photos and videos many of you already enjoy’.

There will be some ad controls for users as well, you’ll be able to hide ads you don’t like and give feedback about why you did that. This feedback will then be used to tweak your ads.

In what is likely a nod to the confusion stemming from its policy changes a few months ago, Instagram notes that photo and video ownership remains with the user.

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