[LEAKED] Is This Android's New Logo?
The tried and true Android logo could be receiving quite a facelift soon. The LG G Watch’s boot animation has leaked, giving us a glimpse at a new take on the Android logo.
By Sadho Ram — 04 Jun 2014, 10:47 AM — Updated over 10 years ago
Android's current logo, set in a futuristic typeface, has remained unchanged since the origin of the platform
But now, some 5 and half years after, it might be time for an update - at least that's what the LG G Watch’s boot animation leak gives us a glimpse of
Posted earlier this week by Twitter account @upleaks, the alleged 17-second boot animation for LG's upcoming G Watch features the usual stylings of a Google-influenced Android device — but the interesting part comes at the end, when an all-new Android word mark appears.
theverge.com
It's entirely in lowercase and has a softer, friendlier feel than the robotic futurism of the current logo
The only questions are whether it's real, and if so, whether it'll be canon for all Android branding going forward.
intomobile.comDuring its brief ownership of Motorola, Google oversaw a revamp of that company's longstanding word mark to take on a rounder, more approachable look, so a facelift for Android's branding wouldn't be without precedent.
gigaom.com
The new Android logo, if it's real, bears a slight resemblance to the well-known branding of the Bloomingdale's department store chain
That's almost certainly unintentional, but regardless, subliminally associating Android in consumers' minds with a high-end retailer might not be a bad idea: Google is in the midst of launching Android Wear, a platform that could spawn a number of high-end smartwatches that wouldn't look out of place in a jewelers' showcase.
theverge.com