Monash University First 'Brand' In The World To Secure Own Top-Level Domain

Monash University will begin to operate under its own .monash domain name, outpacing the likes of Google and Apple to securing its top-level domain (TLD).

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Monash University Has Become The First 'Brand' In The World To Secure Its Own Top-Level Domain (TLD)

The university revealed it was the first “globally recognised organisation” to be delegated a generic top-level domain (gTLD), an alternative to .com, .org and other web address suffixes.

Monash University, Clayton Campus, Australia

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The Australian University Will Begin To Operate Under Its Own .Monash Domain Name

New TLDs that have already been approved to go ''live'' on the internet include domains in non-Roman script, such as Arabic and Chinese, and generic domains such as .menu.

Publicly available information shows there have been at least 18 approvals of gTLDs this year, including .cheap, .kiwi and .email.

The Global Governing Body For Domain Names (ICANN) Received 1900 Applications, Including 40 From Australia

The Internet Corporation for Assigned Names and Numbers (Icann), the global internet governing body, drew the lottery for top-level domain application approvals in December 2012. The first of 500 Australian companies on the list was iSelect, reportedly ranked at 173. Monash placed 338th.

The Internet Corporation for Assigned Names and Numbers (ICANN).

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Each Is Worth More Than RM615,772 Each And Millions More In Maintenance Fees To ICANN And Online Registry Services

The governing body, the Internet Corporation for Assigned Names and Numbers, received more than 1900 applications, including 40 from Australia, worth more than $US185,000 ($210,000) each and millions more in maintenance fees to ICANN and online registry services.

.Monash Had Outpaced The Likes Of Google, Amazon, Apple And 600 Other Major Brands

Australian company ARI Registry Services is the technology provider for some of the new TLDs. Its chief executive, Adrian Kinderis, said .monash had outpaced the likes of Google, Amazon, Apple and 600 other major brands around the world to have its custom domain suffix added to the internet., Inc. is an American international electronic commerce company with headquarters in Seattle, Washington, United States. It is the world's largest online retailer.

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Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers.

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Google is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software, and online advertising technologies. Most of its profits are derived from AdWords.

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''Monash University were the very first '.brand name' that's been released in the new top-level domain program,'' he said.

Monash Will Continue To Use Its Domains But Will Phase .Monash Into Its Communications After Two .Monash Websites Go Live "In The Near Future"

Monash University website.

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“The Monash global top-level domain name will allow the university to manage all of its domain names under the global identity of Monash,” Monash University chief information officerIan Tebbett said.

"Monash Recognises How The Internet Has Dramatically Changed The World, Including The Education and Research Activities Of The University"

“We’ll soon see the likes of .bond, .latrobe and .rmit join .monash when they delegate in the coming months. Open Universities Australia will round out the mix with their applications for .courses and .study."

Monash University, headquartered in Melbourne, Australia, but with campuses across the world, answered student needs by adopting Google Apps for Education.

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"Greater control over our content and domains will strengthen our online presence and better represent Monash as a global institution,” Dr Tebbett said.

“Monash University is an early adopter of new technologies and this is an innovation that will ultimately benefit users by allowing us to develop a new customer-focused University web presence.”

"It's About...Saying To The World If You Want To Find Anything About Monash University, For Example, It Must End In .Monash"

Mr Kinderis said the .brand name TLDs would be a marketing tool to support the brand's digital strategy. ''Largely, what it's about is creating a source of truth on the internet, saying to the world if you want to find anything about Monash University, for example, it must end in .monash.''

North Ring Road, Monash University, Clayton VIC

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Monash University Sunway Campus.

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Monash University.

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Monash University Caulfield Campus.

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Monash University Clayton campus, Australia

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