Samsung's one billboard is causing a stir on all social networks after what seems like a misspelled word made it onto their huge billboard
Samsung's new ad promoting its S Pen, which comes with a bunch of smartphones and tablets, is inviting ridicule and has gone viral on social networks after what seems to be a typo/misspelling made it on to a billboard in France.sowetanlive.co.za
Advertising the power of its S Pen, Samsung changed the original adage "The pen is mightier than the sword" to "The pen is mightier than the finger."in.com
But what appears to be a small typo in a version of its billboard ad, which is believed to be put up in France, has given an entirely different meaning.channel24.co.za
The ad in question reads, "The penis, mightier than the finger." Is the missing space between the two words (and the addition of a comma) a typographical error or an intended gimmick to attract attention?gizmodo.co.uk
A huge Photoshop joke, or has Samsung adopted a very cunning marketing method here?
Several folks saying it was a epic typo fail, but on closer inspection you’ll realise that the comma is placed after the word ‘penis’. If it was a mistake and the sentence was supposed to read ‘The pen is mightier than the finger’ then they wouldn't have included the comma.in.com
It is also likely that someone posted an edited version of the image on the Internet. We cannot independently verify the image's authenticity.channel24.co.za
Meanwhile, other versions of the same hoarding erected in different countries do not carry the lewd message and instead say, "The pen is mightier than the finger."sowetanlive.co.za
Meanwhile, Samsung has denied the authenticity of the billboard and has claimed it to be fake
So, even though Samsung has denied it, it’s clearly worked to Samsung's advantage, given the amount of free exposure it’s getting. Well played, Internet!