[VIDEOS] Why do Brands Diss or Compare Themselves to Apple so Much?
From Nokia to Samsung to Microsoft, why are brands so preoccupied with Apple?
By Sadho Ram — 22 Aug 2013, 04:20 PM — Updated about 11 years ago
It’s like Apple products are the gold standard. If a product is not directly compared to something Apple, it doesn't have a reason to exist
It’s like Apple products are the gold standard. If a product is not directly compared to something Apple, it doesn't have a reason to exist
Image via washingtonpost.comFor example, watch Microsoft’s latest ad for Windows 8. Here, Microsoft wants to tell you that a Windows 8 computer is way better than an iPad
...but must it always be this way? Seems like it. This Acer Iconia W3's ad directly compares iPad Mini while trying to show how more cool it is than the Apple
Samsung did the same thing with it's S3. And even though Samsung poked fun at Apple and won, was it really smart of Samsung to do so?
On the other hand while all its competitors compare themselves furiously with Apple, it completely ignores all of them in its latest ad
Apple still leads U.S. smartphone market
Even though Android managed to become the most popular OS for mobile devices, and Samsung finally taking first place as market leader world wide, Apple is still the largest smart phone manufacturer in the United States.
dappercell.comHTC follows in third place with 8.9 percent, Motorola with 8.3 percent and LG with 6.7 percent.Windows Phone saw its market share shrink from 3.1 percent to 3.0 percent.
minyanville.comThat Apple still manages to maintain the top position on the mobile market in the US is nothing short of a miracle, considering the wide variety of models second place holder Samsung has unleashed upon the market.
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