Avon's New Line Is Perfect For Anyone Who Can't Live Without Matte Lipstick

It comes in 12 different fabulous shades.

  • Cover image via Avon
    • This Spotlight is sponsored by Avon.

  • Avon recently rebranded and relaunched their iconic makeup line as 'Avon True Color'

    • The new comprehensive makeup range encompasses various face, eye, and lip items that have been scientifically formulated to complement Asian skin tones. 'Avon True Color' promises effortless, long-lasting, and uncompromising colours and finishes.

  • As part of this, they have also just launched a new matte lipstick line: 'Avon True Color Perfectly Matte Lipstick'

    • The easy to apply lipstick gives a 100% matte look with lasting comfort and colour that stays on all day. Its exclusive formulation method results in perfectly shaped, non-glossed lips that never cakes or cracks.

    • It comes in 12 velvety smooth shades (pictured above from left to right): Electric Pink, Adoring Love, Absolute Coral, Marvelous Mocha, Wild Cherry, Hot Plum, Mauve Matters, Ruby Kiss, Ravishing Rose, Splendidly Fuchsia, Coral Fever, and Pure Pink.

  • It also won over a luxury cosmetic brand preferred by professionals in a gloss value test

    • The test consisted of two methods: a glossmeter, as well as an established procedure that is often used to ensure a standardised and reproducible evaluation of lipstick gloss values.

      The 'Avon True Color Perfectly Matte Lipstick' went against a competitor brand's matte lipsticks and the results put Avon as the clear winner. The 'True Color Perfectly Matte' palette has a gloss value of below 20 while the corresponding competitor's matte shades gloss values ranged from 27.53 to 50.77.

  • Check out the video below to see how the public reacted when Avon hit the streets with their new lipstick:

  • 'Avon True Color Perfectly Matte Lipstick' is available via Avon Dealers and at Avon Beauty Boutiques nationwide for RM28.90 (West Malaysia) and RM33.20 (East Malaysia) each

    • Find out more about it and the rest of the 'Avon True Color' makeup line here.

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  • Makeup lovers, have you heard of this site?

  • Now that's some serious makeup skills! #goals

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