A “Sharia Compliant” Intimate Products Company Is Opening A “Sex Shop” In Mecca?

— FACT OR FAKE?

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Last month in April, the Independent, the Huffington Post, the IBT, Mic, and other media outlets the world over jumped on this very sexy story from Saudi Arabia, where an entrepreneur claimed he was opening a new kind of sex shop in accordance with sharia law.

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While several reports claimed that the store, El Asira, the first "online sex shop" for Muslims, was going to sell sensual oils, creams and "Islamically-approved toys" in Mecca, the holiest city for Muslims around the world, Britain's Express declared that the store had the sanction of "ultra-conservative Saudi clerics".

Needless to say, their reports sparked a lot of controversy.

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Except … Abdelaziz Aouragh, the founder and owner of El Asira, doesn't even have storefronts, and he doesn't sell his products in Saudi Arabia. The media reports were all based on a hoax!

For Abdelaziz Aouragh, the founder and owner of El Asira, the sudden publicity has led to two things – a flood of interview requests from journalists around the world and a spike in inquiries from more and more interested consumers.

Speaking with ThinkProgress, Aouragh said that he doesn't plan to open a store there, and refuted the notion that his company's line of lingerie and lubricants would be out-of-place in the Islamic holy city.

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"It's incredible how false information can go viral!"

Previously, there was also claims made about halal prostitutes:

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