Cover image via Pizza Hut MalaysiaPizza Hut has come a long way since being that special place our parents used to take us to when we were little
The cheese pull in their ads made you want to dial 755 2525. EVERY. TIME.
Image via Pizza Hut Malaysia
The popular pizza chain has officially launched their first digital concept store, as part of their ongoing initiatives to offer a more convenient customer experience
Image via Pizza Hut Malaysia
Located in Sunway Pyramid, the digital store is the first Pizza Hut outlet of its kind in Malaysia. The store's most prominent feature are the digital ordering panels at the brand-new take-away kiosks.
Made for take-away orders, the large panels are located on the outside of the restaurant, where customers are able to customise their order before making their payment via credit card or cash.
For added convenience, the customer's mobile number is taken down during the ordering process to eliminate the need to wait around for their order to be ready. Feel free to walk around the mall, get some shopping done, or complete some errands – the outlet will just give customers a ring once their order is ready.
Image via SAYS
Dine-in customers, on the other hand, are provided with digital menus – complete with Augmented Reality function
Diners at the store will get to experience an AR menu where dishes and promotions come to life, thanks to the tablets provided at each table. The tablets come complete with fun games to pass the time while waiting for the order to be ready.
Image via SAYS
Pizza Hut aims to introduce the digital concept to more of their stores nationwide
Speaking at the launch event, Merrill Pereyra, CEO of QSR Brands, said, "In developing Pizza Hut's digital strategy, we went back to the essence of what the food industry is about. For us, this means making it easier for our customers to get a better pizza – whether in store or at home or anywhere at all."
(L-R) Merrill Pereyra, CEO of QSR Brands (M) Holdings Bhd, Jean Ler, Chief Marketing Officer of Pizza Hut Malaysia and Eric Leong, Head of Pizza Hut Malaysia officiating the launch of Pizza Hut's first digital concept store and mobile app.
Image via Pizza Hut Malaysia
Pizza Hut's digital campaign also includes the official launch of their mobile pizza delivery app
The app, available on both Google Play and the App Store, offers a convenient delivery option for customers. Equipped with a rewards system, orders through the app are rewarded with points that can be redeemed for free items, from side dishes to pizzas.
Image via Pizza Hut
