Cover image via IKEA MalaysiaFor 12 years, IKEA has been running its Soft Toys For Education. The campaign donates 1 EURO (RM4.50) to UNICEF and Save The Children for every soft toy or children's book purchased during the Christmas season.
Image via IKEA Malaysia
Going into its 13th iteration, IKEA is introducing a new line of toys called SAGOSKATT. These toys are not your ordinary plushies as they were designed by children from all over the world.
Among this new collection is the masterpiece of Terrence Wan, a 7-year-old Malaysian boy. His creation? A cute, lovable dragon with a toothy smile.
The toy was a figment of Terrence's imagination when he participated in the Global Soft Toys Drawing Competition last year. As one of the top ten characters chose to become patterns for the limited collection. His creation is turned into a fluffy hand puppet and is sold at IKEA stores around the world.
Image via IKEA Malaysia
Gerard Jansen, store manager of IKEA Damansara praised Terrence for his contribution and willingness to help children in need
"This year's campaign holds a special place in our hearts. We never though a simple kid"s drawing from Malaysia would have the power to help other children. Terence is an example to all that no matter how small our contribution, anyone – even children – can help make a difference in other's life," said Jansen.
To date, the campaign has donated 77 million Euros (RM352 million) to UNICEF and Save The Children, enabling more than 11 million children in many countries to have education
Image via IKEA Foundation
