You’re Going To ‘Like’ This: Facebook Is Finally Working On A ‘Dislike’ Button

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In fact, Facebook's primary goal is to figure out how to let users "express empathy," Zuckerberg added, in situations in which liking a status, article, or photo is inappropriate. That means a "Dislike" button is likely off the table, as it's not complex enough for what Zuckerberg sounds like he wants it to do. And we all know how subtle Facebook really is.

Many of the ways we communicate on the site, from the passive-aggressive like to the poke to the manipulative use of read receipts, can have hidden meanings. Those meanings change depending on which friend we're interacting with, giving Facebook users a series of social cues that go beyond words.