Here's Why DBKL Removed These 'Sugar Daddy' Billboards In Bangsar And Mont Kiara

Sugarbook's Malaysian founder and chief executive officer (CEO), Darren Chan, had also uploaded a set of photos showing the advertisements on his personal Facebook profile last week.

"City Hall investigations have found the advertisement structure license belonged to Yayasan Wilayah Persekutuan (YWP), which appointed Out of Home as the operator," the city council said in a statement, as reported by Malaysiakini.

"The content of the Sugarbook advertisement displayed on the LED advert structure did not obtain City Hall and YWP approval. The LED operator has been informed of the content of the advert which is sensitive against the norms of Malaysian society, and that it must immediately remove the advert," the statement read.

"I was told that the advertisements were removed between 7.30pm to 10pm (last night)," Fahmi was quoted as saying in a report by The Malaysian Insider (TMI).

The Lembah Pantai MP also tweeted the news report from TMI.

"In light of the public's concern over our billboard, we hope you understand that we built Sugarbook to empower women by giving them a dating platform to choose freely what they want in an ideal relationship, without being scrutinised. Women empowerment is about elevating women by increasing the capacity for them to be able to choose freely. The keyword here is “choice” and Sugarbook is about providing our people that precise choice.

Sugar Babies are not illegal sex workers. They do not trade their bodies for monetary value. They are real people from all walks of life, e.g. struggling single mothers, housewives, widows, and divorcees.

While we believe the public’s intentions are good, it would be unjust to have us banned. Ultimately, we fear that this demand would undermine the freedoms and liberty of the Malaysian people."