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Netizens Rally Behind Local Business, Buy 4,994 Boxes Of Coffee To Cover Employee Salaries

You can help this homegrown brand by ordering their steepbru coffee sachets online.

Cover image via Joshua Liew (Facebook)

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In a heartfelt post on social media last week, espressolab co-founder Joshua Liew appealed to Malaysians to save his struggling business

The post has since gone viral, with over 1,000 shares on Facebook.

"Please help my company go through this difficult period. Since MCO 1.0 hit us March 2020, we held on with hope that if we tighten our belts, we would be able to come out stronger.

"My employees were willing to defer/reduce their salaries, with the understanding that when business improves, we will compensate them. (Personally, I had no salary for the longest time ever).

"We dug into our little reserves to do whatever we can to ensure the company and our livelihoods survives (sic)," shared Joshua.

To help keep the business afloat, Joshua said that they were hoping to sell 10,000 boxes of espressolab steepbru coffee sachets

Image via espressolab Asia (Facebook)

Each box contains 10 sachets and costs RM25 a box. For a limited time, espressolab is offering a buy 3 free 1 deal, which means you'll get four boxes for RM75, inclusive of free delivery to anywhere in Malaysia.

Joshua further explained that all the proceeds would go into fulfilling their business obligations, including the salaries for their employees and other business expenses such as rentals.

Netizens rallied behind espressolab in the comments section, with many showing their support for the homegrown brand

In less than 48 hours, they managed to get 4,994 orders

Image via Joshua Liew (Facebook)

"Looking at the results, I'm so excited that we could actually achieve this target... all these within just 48 hours! Many people contacted me personally to verify if this was a scam or a fake news. I'm so comforted that people cared! So obviously with the daily updates, it's genuine and I'm humbled (sic)," said Joshua.

You can help this local business by ordering their steepbru coffee sachets online, with the promo code FREESHIP for free shipping

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